Director Marketing Personalization

4 weeks ago

Toronto, Canada Scotiabank Full time

The Director of Marketing Personalization will be an experienced Marketing and business strategy leader with strong ability to lead and execute on all strategic Marketing Technology initiatives across the Scotiabank global footprint. This role will represent the Global Marketing team as part of a cross functional strategy team responsible for developing and executing on Scotiabank’s long term personalization strateg. In addition, this role will define the future operating model for marketing functions in the delivery of highly personalized campaigns through the use of a modern Marketing tech stack. This role requires a well-established understanding of technical capabilities/limitations of modern MarTech technologies, foundational technical infrastructure, and all systems both up and down stream of Marketing as well as an ability to work cross functionally with other functions within the organization such as Analytics, Technology, Digital Capabilities and Business.

Is this role right for you? In this role you will:

Quarter back the Marketing technology product vision, strategy and roadmap. Evaluate current AdTech/MarTech landscape and identify optimal ways to bring together various platforms across the organization from vendors like Adobe and Salesforce and others. Help to define the future state operating model of the Marketing campaign execution team to drive the production of more personalized campaigns at scale through the use of modern technology. Translate modern marketing needs into technical requirements and propose innovative technical solutions. Define, lead, and execute on all Digital Marketing technology initiatives. Keeping a close pulse on industry standards, best practices, and trends; including evolving technology and platform suites. Lead the relationships with third party vendors. This includes managing annual roadmaps, adoption strategies and quarterly business reviews as well as supporting proper contract management and compliance. Drive our AdTech/MarTech stack strategy and architecture - manage, recommend, build, integrate and maintain a best-in-class technology stack that enables our modern marketing capabilities. Monitor AdTech/MarTech operations, data flow and quality and reviewing effectiveness & utilization of the technology. Collaborate with Business, Analytics, Technolgy & Digital partners to define and execute on Scotiabank’s personalization strategy. Lead and support the execution of the MarTech strategy for the Global Marketing teams Oversee usage operations and financial management in partnership with Operations and Finance. Global Tech Stack Enablement & Training: work with vendors to provide training, development of Lead governance of global tech stack, quarterly audits to ensure most efficient usage across Business Lines/countries. Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct. Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team. Leadership Accountabilities Identify current state org structure and propose an evolution in how we are organized internally and with 3rd party. Work with various teams across the organization to integrate with our modern marketing programs and technology. Provide guidance, training, best practices and governance to teams on usage of AdTech/MarTech stack to optimally drive business growth and marketing efficiency. Vendor Management & Financials Manage key vendor relationships and support vendor evaluations and negotiations with appropriate stakeholders. Drive the discipline of defining and leveraging MarTech business cases.

Do you have the skills that will enable you to succeed? We’d love to work with you if you have:

Strong proficiency in business strategy & campaign execution Strong aggregation and synthesis skills with the ability to take complex concepts and data to build a compelling visual and verbal narrative Strong project management skills with ability to drive multiple initiatives forward at once. Strong experience in leading a similar function in a complex multi-product, multi-channel marketing environment Experience and confidence interacting and engaging with Senior Executive team with ability to translate technical solutions in business terms. 10+ years of relevant experience deploying/implementing marketing technology. Strong proficiency in modern marketing technology (digital experience platforms like Adobe Experience Cloud, CRM, Marketing automation). Successful track record of delivering technology solutions on time, on budget and able to deliver results. Ability to work cross-functionally, with a collaborative mindset and a positive attitude.

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