Growth Lead

4 weeks ago

Toronto ON, Canada Alma Care Retreat Inc. Full time

Alma Care Postpartum Retreat

Alma Care is on a mission to revolutionize postpartum care for Canadians. We’ve opened Canada's first postnatal care retreat, located in the Kimpston St. George luxury hotel in Yorkville, Toronto and have quickly expanded our offering to at home services across the GTA with big plans for Canada. 

After giving birth, parents come to stay at our all-inclusive retreat with their newborn. We provide access to 24/7 care, nourishing food, education, lactation consulting, night nurses, workshops, wellness+ services and more. We take care of mom so that she can be her best self to take care of her baby. This concept is novel in North America but a common practice in countries such as South Korea, China and Israel.

About You:

  • You're a scrappy marketer that knows where to find a target audience and how to authentically join the conversation.
  • You’re highly analytical and performance driven
  • You have strong attention to detail and you’re not afraid of taking the initiative 
  • You have hustle and drive - moving quickly in a start-up environment
  • Being multilingual is an asset (namely speaking Cantonese, Mandarin and/or Korean).
  • You have experience creating content and driving UGC (user generated content) on platforms including WeChat, Little Red Book, Facebook, Instagram and Tiktok.
  • You’ve got an eye for design and passion for strong brands. 
  • You're a storyteller and a creator who develops and posts content on branded channels.
  • You’re passionate about women's health and align with our mission

About the Role:

  • Reporting to the Co- Founder and CEO, you’ll be responsible for identifying key areas for growth and executing on scrappy plans and iterating as needed
  • You’ll develop creative assets that align with brand guidelines and speak to unique and targeted audiences 
  • You’ll develop and execute on community partnerships with relevant partners including Mommy Groups, movement classes and others
  • You’ll work directly with our ambassadors and partners to elevate the Alma voice in relevant conversations, delivering on KPIs 
  • You’ll oversee the management of social channels including content development and community engagement - participating in conversations authentically
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