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Director, Growth Marketing

4 months ago

Toronto ON, Canada Hour Consulting Full time

Our client is an innovative real estate based technology company. They are on a mission to transform how home buyers and sellers understand the Real Estate Market.

They are growing rapidly and looking for a Director, Growth Marketing to join their award winning team. This is an opportunity to work on a product revolutionizing the real estate market.

They are a leading technology platform that utilizes artificial intelligence technology to estimate home values in real-time correctly. With one click, homebuyers can obtain an accurate automated home valuation for every listing within seconds. Their proprietary algorithm also correctly identifies similar nearby sold properties to help buyers determine their final offer price

They are looking for a Director of Growth Marketing to lead their national marketing initiatives and collaborate with teams and partners to grow their business.

Key Responsibilities

  • As the Director of Growth Marketing, build and execute growth marketing activities online, including an end to end digital paid social, display, and online video campaigns across all ad platforms execution along with offline channels.

  • Partner closely with the CEO, members of the leadership team and our Growth advisor to create and execute a growth strategy and outbound marketing campaigns.

  • Overseeing the Marketing technology Stack, building best practices for enhancements and constantly looking to evolve tools.

  • Managing the implementation and execution of all campaigns and experiments focused on helping make enhancements to the conversion throughout the funnel.

  • Collaborating with agencies or vendors based on campaign and design needs of creative marketing collateral

  • Manage content marketing by collaborating with Content Specialists and the Product Team to ensure all content drives engagement, distribute content with email marketing and social, and continue to grow inbound with SEO.

  • Lead public relations and storytelling efforts for the Company and liaise with PR agencies to accomplish PR and branding goals.

  • Develop B2C guerrilla marketing strategies and execute plans, including branding initiatives and events.

  • Build and lead the growth marketing team over time.

  • Work closely with the sales team to understand the ideal customer profile, speed and quality of the sales pipeline and develop the qualified leads' hand-off process from growth to sales.

  • Stay up to date on the latest industry trends, best practices and competitors.

What they are looking for

  • 7+ years of relevant growth marketing experience scaling a B2C technology-focused company, leadership experience

  • Hands-on experience with high growth startups is preferred.

  • Extensive experience in growth marketing, including paid acquisition, website conversion rate optimization, content marketing, marketing operations, and analytics.

  • Experience with B2C traditional guerrilla marketing strategies is an asset.

  • Proven experience with lead acquisition program management, including funnel optimization in B2C/D2C

  • Experience with executing campaigns across multiple platforms

  • Project management skills with an ability to identify insights and make enhancements to the process

  • Marketing tools experience, ability to identify and implement tools quickly. Experience with Google Ads, Google Analytics, Drift, SEMRush, and Google Tag Manager is a plus.

  • Ability to develop a dashboard to measure and scale each marketing channel and provide weekly reports

  • A strong interest in taking ownership and being hands-on in building out a growth engine



This role is remote anywhere in Canada #J-18808-Ljbffr