Marketing Manager

2 months ago


Canada Opencare Inc Full time

Location: At Opencare, we are a remote first organization and we are open to applicants across Canada and the US.


Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. Experience means something different to each of us and your unique combination of skills, passions and experiences are what makes you a valuable asset to our team. Running a dental practice is becoming more and more complicated every year. We are building a world where seeing their dentist is a part of everyone's overall wellness routine that they embrace. How will you help us get there:
As our Chief Marketing Officer (CMO) at Opencare, you’ll be leading a team and working closely with the CEO and executive team to help us expand our business by 2x year-over-year, and further establish ourselves as the market leader for helping patients find high-quality new dentists. Grow our current marketing channels with strong unit economics by investing in our execution, experimentation processes, content, creative and team
Deliver impactful, high-converting creative and messaging into the market that aligns with our brand and mission
Leverage our analytics infrastructure and further develop our reporting architecture to ensure our marketing mix is highly profitable and scaling
2+ years in a B2C SVP/CMO of Marketing role at an early-stage DTC/B2C company
~5+ years experience in performance and lifecycle marketing, with depth in paid social, SEM, and referrals
~ Experience developing new core messages and overseeing highly converting creative production
~ Experience successfully launching new scalable marketing channels
~ Passion for building teams, coaching, and mentoring high performers
~ Demonstrated ability to incorporate brand and conversion performance to deliver a well-rounded customer experience
~ Strong ability to communicate and influence across all levels, from executives to individual contributors

Hands-on SEO experience
Experience working with digital affiliate marketing and creators/influencers
At Opencare, we are dedicated to building a diverse and inclusive workforce. We believe that diversity makes us stronger and more innovative, and we welcome applicants from all backgrounds to apply.


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