Demand Generation Manager

Found in: Jooble CA O C2 - 2 weeks ago


Canada Vista Equity Partners Management, LLC Full time

We are seeking a detail-oriented, strategic Demand Generation Manager to join WorkTango’s marketing team. The ideal candidate will be pivotal in developing and executing comprehensive demand generation strategies to drive awareness, engagement, and demand. In this role, you will collaborate cross-functionally to create and implement integrated campaigns that generate high-quality leads and contribute to the company's growth and passion to improve (work) lives.

The awesome stuff you’ll do in this role:

Collaborate with marketing leadership to craft and optimize a demand generation strategy aligned with business objectives

Create and implement account-based marketing (ABM) strategies to deliver personalized experiences for priority accounts and contacts

Day-to-day operational execution of integrated marketing campaign strategies and programs to accelerate pipeline, win rate, and deal value, by leveraging SEM, social media, email marketing, events/webinars, website chat, and lead nurturing to generate quality prospects in our ICP

Develop and execute targeted email marketing programs and prospect nurture streams

Implement A/B testing and data-driven approaches to improve campaign and program performance

Measure and report on key performance indicators (KPIs) related to pipeline development, conversion rates, and ROI, and use those learnings for continual optimization

Work cross-functionally across the marketing organization, sales, and other teams

Manage 3rd-party agencies and vendors as required

What you’ll need to be successful in this role:

Minimum of 5 years’ experience working on a quick-paced, dynamic startup marketing team

An analytical, data-driven approach to measure the impact of marketing activities on sales activities and pipeline

Must have experience with Salesforce.com, HubSpot Marketing Hub, and proficiency in Microsoft Excel / Google Sheets

Preferred experience with HubSpot Sales and Operations Hubs, 6sense, UserGems, and Monday.com / Asana

Technology-savvy, with keen interest in emerging technologies and “all things digital”

Understanding of demand generation channels and how best to apply a multi-channel campaign strategy, including but not limited to ABM, SEM, social media, email marketing, events/webinars, and website chat

Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle

Understanding of the B2B lead funnel, from lead > MQL > SQL> close

Highly organized, self-starter

Excellent communication and interpersonal skills

Strong passion for serving and understanding customers

Growth mindset and a passion to learn

You share our values, and work in accordance with those values

Ability to travel to support in-person events as needed (limited, less than 10%)

Bachelor’s degree with an emphasis on communications, marketing, and business or equivalent experience

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