Marketing And CRM Manager H/F

2 weeks ago


Montréal QC, Canada Moose Knuckles Canada Full time

WHAT WE BELIEVE We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM)? If so, we have an exciting opportunity for you to join our team as a Mid-Level Email Marketing and CRM Manager at Moose Knuckles. Play an important role within the digital marketing team to drive key media and business goals.

Email Campaign Management:

Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
Create, design, and implement engaging email marketing campaigns.
Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
Create engaging and conversion-focused email content and landing pages.
Growth of 1st Party Database
Assist in building and maintaining a robust growth strategy to boost database.
Work on omnichannel building of database w/ B&M
Build 3rd party partnerships to expand the database. (Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
Utilize customer data to personalize communications and drive customer retention.

Work with the CRM & Email Platform) to pool customer database, start collecting different attributes online and offline to initiate segmentation.
Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns.
Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
Identify opportunities for creating tailored content based on customer behavior and preferences.

Report on database and segments growth along w/ sales performance
Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
Monitor key performance indicators (KPIs) and make data-driven recommendations.

A/B Testing:

Plan and conduct A/B tests to optimize email content and CRM workflows.
Interpret test results to refine strategies for better results.

Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.
Stay updated on industry best practices and emerging trends in email marketing and CRM.


Bachelor’s degree in marketing, Business, or a related field preferred.
~3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
~ Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
~ Strong analytical skills with the ability to interpret data and make data-driven decisions.
~ Project management experience
~ Technically adept with the ability to easily pick up CMS and software systems.
~ Creative mindset with an eye for design and content.
~ A passion for staying updated on digital marketing trends and best practices.
~ Bilingual


Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.


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