Assistant Director of Digital Marketing
2 weeks ago
- __vacancyopjusttionswidget.opt-Job Schedule__ Full-Time
- __vacancyopjusttionswidget.opt-Job Type__ Permanent
- __vacancyopjusttionswidget.opt-Brands__ RAFFLES
- __vacancyopjusttionswidget.opt-Job Category__ Sales & Marketing
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We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Do what you love; care for the world; dare to challenge the status quo #BELIMITLESS
Job Description
Scope and Objectives
The position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization. The Assistant director of digital marketing is a brand ambassador supporting Raffles Doha and Fairmont Doha commercial strategy, working closely with the regional office, agencies and other collaborators.
Essential Responsibilities and Duties
- Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR and F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
- Handle the CRM and email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotel’s online reputation
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications:
- A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English, both verbal and written
- Strong understanding of current digital marketing concepts, strategy and best practice
- Excellent Presentation and customer relationship skills
Meet Adriënne, the director of sales and marketing
Diversity&Inclusionfor Accor means welcoming each and everyoneandrespecting their differences by giving priority only to qualities andskills in extending employment and development opportunities. Our ambition is toprovide meaningful employment, a warm and welcoming culture, excellentworking conditions and to promote the development ofall people, including thosewith disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Summary/Objective Fairmont Hotels & Resorts is a global hotel brand offering engaging service and authentically local experiences in places of unrivalled presence. Be an ambassador for the brand and y
Experience Level
Executive
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Full-Time
Brands
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