Assistant Director of Digital Marketing

2 weeks ago


Canada Accor Hotels Full time
  • __vacancyopjusttionswidget.opt-Job Schedule__ Full-Time
  • __vacancyopjusttionswidget.opt-Job Type__ Permanent
  • __vacancyopjusttionswidget.opt-Brands__ RAFFLES
  • __vacancyopjusttionswidget.opt-Job Category__ Sales & Marketing

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We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love; care for the world; dare to challenge the status quo #BELIMITLESS

Job Description

Scope and Objectives

The position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization. The Assistant director of digital marketing is a brand ambassador supporting Raffles Doha and Fairmont Doha commercial strategy, working closely with the regional office, agencies and other collaborators.

Essential Responsibilities and Duties

  • Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
  • Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR and F&B
  • Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
  • Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
  • Reporting and Analysis of Web Direct and Indirect performance
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
  • Handle the CRM and email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
  • Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
  • Manage Hotel’s online reputation
  • Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Ensure Accor App visibility and usage uplift across the hotel
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications

Qualifications:

  • A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
  • A degree in Hospitality Management or Marketing and Communications
  • Excellent English, both verbal and written
  • Strong understanding of current digital marketing concepts, strategy and best practice
  • Excellent Presentation and customer relationship skills

Meet Adriënne, the director of sales and marketing

Diversity&Inclusionfor Accor means welcoming each and everyoneandrespecting their differences by giving priority only to qualities andskills in extending employment and development opportunities. Our ambition is toprovide meaningful employment, a warm and welcoming culture, excellentworking conditions and to promote the development ofall people, including thosewith disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

Summary/Objective Fairmont Hotels & Resorts is a global hotel brand offering engaging service and authentically local experiences in places of unrivalled presence. Be an ambassador for the brand and y

Experience Level

Executive

Job Schedule

Full-Time

Brands

IBIS STYLES

Job type

Permanent

Locations

Job Category

Security

Description

Security OfficerTo ensure a safe environment for the hotel staff and guests and protect the assets of the hotel.KEY ROLES & RESPONSIBILITIESTo establish chain of command and responsibility, the Secur

Experience Level

Mid-Senior Level

Job Schedule

Full-Time

Brands

Accor

Job type

Permanent

Locations

Job Category

Talent & Culture

Description

Talent & Culture ExecutiveThis position is responsible for providing administrative support to colleagues in the Talent & Culture function to ensure the timely and accurate delivery of Talent & Cultur

Experience Level

Associate

Job Schedule

Full-Time

Brands

IBIS STYLES

Job type

Permanent

Locations

Job Category

Culinary

Description

Commis 1Do you have an appetite for career progression and are ready to take your culinary skills to a world-class platform? Take your career to a whole new level with us and join our kitchen team.Wha

Experience Level

Not Applicable

Job Schedule

Full-Time

Brands

NOVOTEL

Job type

Permanent

Locations

Job Category

Culinary

Description

Experience Level

Not Applicable

Job Schedule

Full-Time

Brands

NOVOTEL

Job type

Permanent

Locations

Job Category

Culinary

Description

Experience Level

Not Applicable

Job Schedule

Full-Time

Brands

NOVOTEL

Job type

Permanent

Locations

Job Category

Culinary

Description

Join a team that pours excellence As a Bartender, you will be an ambassador for the exceptional service and flavors that are hallmarks of our restaurant experience. Your warm, personal attention and

Experience Level

Director

Job Schedule

Full-Time

Brands

MOVENPICK

Job type

Permanent

Locations

Job Category

Rooms

Description

The RoleStrong accent is to be given to the hospitality towards the guest as a prime goal and thus to maintain and develop the attitude of the related staff.Close co-ordination between Front Office, H

Experience Level

Associate

Job Schedule

Full-Time

Brands

Accor

Job type

Permanent

Locations

Dubai

Job Category

Culinary

Description

The RoleTo supervise the assigned station / section, produce a consistent, high-quality product, ensure a courteous, professional, efficient and flexible service consistent with Accor Standards Polici

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