Senior Local Marketing Associate H/F

3 weeks ago

Kitchener ON, Canada Rsm Us Llp. Full time

Marketing Senior Associate - Tax Services page is loaded Marketing Senior Associate - Tax Services
Apply locations CAN-ON-Virtual Kitchener time type Full time posted on Posted 2 Days Ago job requisition id JR107196 We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Driven by a strong understanding of RSM’s business, industry and LOB growth objectives, the Canada cross-LOB Marketing Senior Associate drives the execution of tactics within Canada aligned to the overall LOB marketing strategy and collaborates with the LOB/service line marketers to bring fresh, innovative ideas to expand the business. The marketer collaborates with service line marketers to understand business strategies and execute on marketing efforts that align with strategies. In addition, the marketer collaborates with peers in national LOB marketing, as well as demand generation, to ensure that Canada is well integrated into North American campaigns.


With oversight from the national LOB marketing leaders, implementsthemarketingstrategyandplanthroughhypercollaborationandco-developmentwith CMG colleagues across LOBs, and in centers of excellence to position the solutions through middle market issues and reflective of client needs:
· Partnerswithdemand generation and centers of excellence to execute multichannel digital marketing campaigns and tactics.
· obtains feedback from local office teams on programming, delivery and relevance to audience and adapts programs to reflect input; In collaboration with marketing leader, drives performance goals and objectives for assigned areas of responsibility and leverages data analytics to measure performance, communicate results and continually improve performance.Understands andleveragesdataacrossCRM,web,andotherplatformstomeasureandimproveperformance.Collaborateswith CMG COEs to evolve understanding of marketing data analytics for performance.
Delivers marketing projects that span services and offerings,. Contributes to the development of marketing framework and budget annually, representing assigned service lines and offerings. Continually improve performance through collaboration and communication.
· Establishes and evolves competency in digital marketing, leveraging expertise of COE, as well as learning and development plans. Develops competency and understanding of digital marketing metrics and analytics, applying across plans to achieve and improve performance
· Builds and grows strong understanding of assigned service line(s) though continuous learning plan, as well as ongoing learning from SMEs and practice professionals.
· TAX/AUDIT ONLY: Manages flow of content from the business (beyond what is planned in the content plan)
Bachelor’sdegree required
TECHNICAL/SOFT SKILLS
(Understanding of digital marketing ecosystem
· Basic competency in marketing data analytics
· Understanding of SEO and SEM
Provensuccessexecuting marketing tactics
We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. 

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