Growth Marketing Director

2 months ago

Old Toronto, Canada Axon Enterprise Inc Full time

Company Overview: Interaxon (Muse) is pioneering brain health through its industry-leading EEG neurofeedback platform, built on advanced AI algorithms. Muse spearheads decentralized research initiatives aimed at enhancing mental health practices, optimizing sleep, and advancing neuroscience development. Its AI platform unites researchers, developers, and consumers worldwide, and is supported by over 200 research studies from renowned institutions including the Mayo Clinic, NASA, MIT and Harvard. Muse has collected and decoded over 1 billion minutes of brain data to date, which is one of the largest EEG collections in the world. Muse is headquartered in Toronto, Canada with a subsidiary in San Francisco-Bay, California. Visit www.choosemuse.com.

Job Title: Growth Marketing Director

Job Description: As the Growth Marketing Director at Interaxon, you’ll be working with the VP of Marketing to lead the optimization and growth of current acquisition channels and developing new acquisition channels. You are a skilled growth marketer with 5-7 years of experience working at building and growing acquisition channels for a global B2C eCommerce business. You enjoy working in a creative team environment, complemented by an ability to self-manage for deadlines and the ability to fail fast and learn quickly.

This role is remote.


What you will do:
  • Manage our channel-specific Ad Agencies and CRO agency to plan, create, optimize and scale campaigns across all paid marketing channels (search, social, display) as well as test and experiment with new advertising channels (TikTok, Reddit).
  • Own the ongoing monitoring, analysis, and reporting required on channel performance KPIs. Deliver channel insights to internal team and stakeholders using industry analytics tools (Google Analytics, BigQuery, Mode, Google Data Studio).
  • Work closely with Muse's design team to provide data-oriented insights on how to develop and optimize scroll-stopping ad creative and FOMO-inducing landing pages.
  • Design lifecycle journeys and strategic touchpoints across all communication channels (email, in-app notifications) to reach advertisers with the right message at the right time.
  • Work with Product, Engineering and Customer Success teams to supercharge our marketing automation and create hyper-personalized journeys.
  • Work with our product team to build growth loops into the Muse core experience.
  • Drive and own eCommerce site optimization including SEO optimization; CRO; landing pages/content tests; google analytics reporting and delivering insights; etc.
  • Collaborate with the content marketing team to maintain content that builds and nurtures every part of the sales funnel.

Requirements and Skills:
  • 5-7 years' experience in a similar role with a track record of executing successful campaigns backed up by measurable ROI, and can share proven testing strategies that resulted in optimized results.
  • An excellent communicator who is able to effectively manage and coordinate multiple agencies with direct marketing budgets of >$3M USD to meet performance goals and share multi-channel insights.
  • Creative approach to acquisition, doing more with less.
  • Live and breathe marketing metrics like eCPC, ROAS, CAC and LTV.
  • Experienced with Facebook, Google and email marketing, SEO optimization, partnerships, affiliates and influencers.
  • [BONUS] SMS campaign experience.
  • [BONUS] Basic SQL skills.
  • [BONUS] Front-End Web Development experience (Wordpress & Shopify knowledge a large benefit).

At Interaxon, we take pride in fostering a performance-driven culture that revolves around innovation, inclusion, and achieving transformative results. We believe in empowering personal growth to not only improve lives but also create positive change in the world. We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment. Additionally, if you require any accommodations during the selection process, please let us know

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