Search Engine Marketing Specialist

4 weeks ago

Canada Catena Media plc Full time

We are looking for an SEO Specialist who will set and implement the SEO strategy for our LATAM assets.
The right candidate needs to be able to work independently and has a thorough understanding of SEO.
The SEO specialist will work in a cross functional team led by a Product owner and will constantly collaborate with other SEO colleagues.
Preferred location: Worldwide (Latam preferred)
We are open for candidates based outside above location open to work as a consultant.
The SEO Specialist strategizes and executes on-page and off-page initiatives to grow our products’ keyword rankings and organic traffic.
This role requires the ability to be strategic but it is strongly operational: the SEO specialist is responsible for execution from start to finish, working independently but relying on the multi-functional team for knowledge sharing, help in complex projects and best practices implementation. The main goal of the role is to drive incremental revenue while maintaining overall site health.
YOUR CHALLENGE:
Be updated on latest market trends and collaborate with the team to align on the strategic route to follow
Collaborate on the strategy for LATAM region as well as SEO KPI setting for market/assets
Be accountable for a successful SEO strategy implementation across multiple products
Ensure top rankings for high intent keywords so to have a massive flow of valuable monetizable traffic to the assets
Know intimately the competitive landscape, constantly analyse the techniques and the changes in the SERPs
Be updated with the SEO trends. Be the team ambassador on best practices, while trying to experiment/implement them at large
Conduct in-depth keyword research, manage keyword rank tracking and reporting to drive the most valuable traffic
Establish content best practices and work constantly with the Content specialists to coordinate and execute an appropriate content strategy
Be meticulous about on-page optimization and reactive on on-page actions to improve rankings continuously. Collaborate with the content and the product experts to enhance your optimization efforts.
Initiate technical audits, analysis, and implementation of technical recommendations independently and/or with the help of the Tech SEO
Build an off page strategy that will supercharge the on page activity and execute it safely and effectively
Collaborate constantly with the team and make sure that the whole user journey is appropriate to the business goals and objectives
Have a sharp eye for monetisation opportunities and user behaviour improvement on optimised sites
Document changes and report on results (upon request/recurrently/proactively) and be able to react to data to correct issues/grab opportunities
Collaborate with non SEO stakeholders (ex: product owners, product managers, developers, commercial) to ensure that every change and initiative favour SEO in terms of achievement potential. At the same time, does every effort to contribute to the success of other stakeholders’ projects
Any other related task required by your direct manager
TO DO IT, YOU WILL NEED:
Bachelor's degree in business, marketing, communications, or related field
At least 3 years of hands-on SEO experience in affiliation, preferably in gambling/sports betting verticals
Experience in LATAM markets (strong advantage)
Experience working with a variety of SEO tools such as Screaming Frog, Google Analytics 4, SEMrush, Ahrefs, Google Search Console and CMS products such as WordPress
Data driven mindset, ability to motivate actions and recommendations through data
Excellent analytical skills and the ability to seek out business value
Strong motivation and ability to work in a fast-paced environment
Proactive mindset, strong ownership
Ability to work in a team and to insert your goals within a wider picture
Native Spanish/Portuguese speaker (strong advantage)
Fluent English (must)
Experience in PPC/Social (desirable)
Experience in funnel analysis (desirable)
Availability to work at least partially in European/Brazilian office hours
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