Social Media Manager

2 weeks ago

Toronto ON, Canada Apex Systems Full time

Description:

Strategy:
Developing and executing social media strategies for sports and entertainment content. Content Creation:
Producing engaging social content, including videos, images, and text.

Platform Management:
Managing multiple social media platforms, including TikTok, Instagram, Facebook, X, YouTube, and emerging platforms.

Partnerships:
Collaborating with influencers to increase brand reach and engagement.

Data Analysis:
Analyzing social media metrics to measure campaign performance and identify improvement areas.

Cross-Functional Collaboration:
Working with various teams to align social media efforts.

Responsibilities:

Lead, develop and launch social strategies for to grow our sports social accounts in Canada, and build loyal online communities.

Oversee creative ideation and development to deliver innovative, best-in-class always-on social content for customers to drive new and existing fans to tune into sports events.

Work closely and collaboratively across brand, creative, paid social, PR and synergy teams to champion social-first ideas and execute global integrated activations, influencers plans, events and strategies to promote our movies and series campaigns;

Foster social conversation and leverage to build vibrant communities though real time and reactive strategies;

Own paid media strategy for editorial boosting;

Manage social media agencies and oversee campaign planning and management;

Manage influencers, players and talents to deliver high-engaging content on and off-handles;

Partner with social platforms to identify new opportunities and develop innovative

activations;
Develop and own goals and performance metrics for social accounts;
monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement;

Present to seniorleadership regularly on campaign plans and results;

Continuously ideate and innovate within the social space.

This role requires travel within North America and work on some nights and weekends

Key Qualifications:

  • 10+ years of relevant experience in social marketing, including creative development
  • Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics
  • Experience collaborating with internal stakeholders and external agencies/partners/talent
  • Experience working with social and digital agencies Creative editorial experience, ideally within social media
  • Bachelor Degree

Preferred Qualifications:

  • Analytic and quantitative skills - ability to use data to develop and measure marketing programs
  • Proven ability to influence and communicate effectively with senior executives
  • Experience launching and/or directly managing sports social accounts with over 1MM social followers

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