Specialist, Digital Media and Ad Operations

3 weeks ago

Toronto ON, Canada Definity Full time

Job Description

This role will report into the Digital Marketing Manager and will focus on Display, Remarketing, and Video. This role will also support other areas including Search and Social as needed. The right person for this job is data-driven and will have experience in an ad operations role, intermediate knowledge of the digital media landscape, and of self-serve platforms.

What you can expect in the role:
  1. Manage ad platforms, troubleshooting, and implementing new technical initiatives, related but not limited to Google Ads, Facebook Ads Manager, Dynamic Creative Optimization, HTML5 creative types, Google Tag Manager, Google Analytics
  2. Be proactive and stay informed with industry trends (IAB, Google, Facebook, TikTok, Bing, etc) and share information as it relates to regulatory requirements and innovation opportunities
  3. Maintain program, data, and content calendars with guidance from the digital marketing manager
  4. Audience maintenance and creation, trafficking new campaigns, and tagging creatives across multiple platforms
  5. Able to keep up with fast-paced days and high learning curves
  6. Owning reports and making necessary changes as needed in display, remarketing, video as well as some search and social campaigns
  7. In charge of QA'ing all aspects of digital campaigns prior as well as during campaigns. I.e. budgets, setup, creative, tagging, validation, etc.
  8. Data Analysis and Ongoing Support: Extract data reports on an ongoing basis and work closely with the business intelligence team, operations team, and manager.
  9. Campaign Optimization & Maintenance: Post-launch analysis and adjustment recommendations (i.e. targeting, bids, creative, budgets, etc.) conducted on a daily, weekly, and monthly basis
  10. Compile data and format necessary documents that need to be shared with the marketing team and/or Senior Management
  11. Advise and provide information related to campaign KPIs, design, creative, and online delivery
  12. Accurately track budget pacing across multiple campaigns and within various platforms and provide regular updates to the manager
  13. Provide support for implementing geo-specific campaigns based on business needs
  14. Ongoing support in relation to refinement and optimization of always-on programs
What do you bring to the role?

Preferred Advertising, Marketing, Media Degree

Minimum 3-5 years of experience in digital marketing

Demonstrate the ability to pull reports and provide insights and observations on campaign performance.

Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.

Knowledge of Web Analytics tools is preferred (Google Analytics)

Completion of Google Fundamentals, Google Advanced, Bing certifications ideal

Experience with Campaign Management tools, specifically ad servers, DSPs, and other media platforms considered an asset (Facebook Advertising Manager, Twitter, GoogleAds)

You are a self-starter

You take pride and ownership in what you do

You love working and collaborating with others

You can handle pressure and have the ability to work independently and within a team

You are detail-oriented

About Us

Interested in this role, but don’t meet every requirement? We encourage you to apply We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles

Company share ownership program

Pension and savings programs, with company-matched RRSP contributions

Paid volunteer days and company matching on charitable donations

Educational resources, tuition assistance, and paid time off to study for exams

Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents

Wellness and recognition programs

Discounts on products and services

Actual salary for the role may vary depending on the work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions, and the local labor market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it. Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

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