Traffic Coordinator/Ad Ops Specialist
1 month ago
Traffic Coordinator/Ad Ops Specialist - 12 Month Contract
Advance powered by Loblaw drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.
At Advance powered by Loblaw , we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us
Why is this role important:
Reporting to the Media Manager, the Traffic Coordinator/social media buyer will assist in the support and execution of Internal Brands and External clients.
This position is ideal for applicants who are organized, detail oriented, and have a keen interest in digital marketing. As part of the Ad Ops team, you will be responsible for setting up and maintaining advertising campaigns, overseeing social and programmatic advertising campaigns, analyzing campaign performance and working closely with internal departments.
What you'll do
Perform QA on display, video & rich media assets, ensuring all campaign creatives are within ad specs required by publishers/platforms
Troubleshoot any issues relating to the campaign (from creative to delivery) in multiple ad platforms (Meta, TikTok, Pinterest, Snap, DV360)
Must know how to set up campaigns on Meta, TikTok, Pinterest
Fulfil Ad-hoc tasks requested by the team
Work closely with internal departments
What you bring
~1-2 years local market experience in ad operations with hands on trafficking experience with 3rd party ad servers is a must (CM360 specifically)
~ Programmatic media buying (DV360) and paid social experience (Meta, TikTok) is an asset
~ Exceptional attention to details and willingness to take ownership of your projects and see it through to completion
~ Ability to manage time, adhere to strict timelines, multitask and work well under pressure
~ A team player who’s able to effectively work/communicate in a team environment, and has a positive outlook
~ Excellent written and oral communication skills
~ Advertising or Marketing Communications Certificate or Diploma or equivalent experience
~ Proficient in MS Excel; good overall skills with MS software
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