Coordinator, Consumer PR

1 month ago

Toronto ON, Canada Canada Goose Holdings Inc. Full time

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Job Description

The Consumer PR Coordinator provides administrative and hands-on support for Consumer PR initiatives across North America. The role requires cross collaboration with other areas of the department and business, acting as a key resource in the execution of all Consumer PR campaigns in North America. You have a strong knowledge of the Canadian media landscape, news cycles, editorial calendars and foundational knowledge of US media landscape, strong proficiency in media monitoring tools, a keen attention to detail, and thrive on keeping information, people and processes organized. Approaching your work with a positive attitude, you have strong project management and communications skills that are best suited for working in a fast-paced, energetic and collaborative environment.

About the Role:

  • Responsible for keeping timelines, projects, and campaigns on track
  • Assist with budget tracking by being responsible for processing invoices and POs
  • Act as key point person for North America PR strategy execution, presentations, and PR inputs into Integrated Marketing plans for North America as well as Globally
  • Support with local PR/Marketing events, activations, and experiences
  • Sourcing, selecting and relationship management of North American media in key markets
  • Assist with local marketing strategy including, media relations, monitoring and tracking media coverage
  • Provide administrative support for all PR related activities
  • Work with the CA and US PR agency teams to fulfill product & information requests from media across North America
  • Work closely with internal and external PR teams to evaluate and provide recommendations on media relations/seeding targets, KPIs, etc.
  • Develop product and campaign pitches as needed
  • Proactively pitch and monitor for coverage in the US and Canada as needed
  • Review and provide feedback on PR agency media lists, pitch material, etc.
  • Support Global PR team by tracking and pulling metrics weekly/monthly
  • Contribute to PR reports as needed
  • Contribute to weekly Marketing Leadership reports as needed
  • Manage and ensure coverage tracking is up to date across all campaign and Product Initiatives
  • Work closely with the Integrated Marketing coordinator to track and coordinate product orders and samples for North American media
  • Participate in team and department brainstorms and conduct market research as required
  • Participate in regular PR status calls with internal Global PR team and external PR agency teams
  • Coordinate messengers/courier services and handle all shipping on behalf of the North America marketing team

About you:

  • Experience using media monitoring platforms (Meltwater, Muckrack, TVEyes)
  • Clear understanding of the Canadian / North American media landscape
  • Previous experience with proactive/reactive media relations both in Canada and the US
  • Experience supporting, planning and execution of media events, previews and experiences
  • Natural connector who works well with others internally and externally, positive team player that exudes a positive and personable attitude
  • A clear and succinct communicator (verbal and written); excellent listening skills
  • Extremely detail oriented with strong organizational skills and problem-solving skills
  • Obsessed with creating efficiencies and driving the business
  • Strong ability to multi-task and “roll up sleeves” to get the job done
  • Creativity and demonstrated ability working in a fast-paced environment with a high degree of change
  • Strong proficiency in Microsoft office (specifically Word, Excel, PowerPoint, Outlook)
  • Egoless nature
  • A continuous learner, passionate and determined
  • Follows through consistently on work commitments and stops at nothing to deliver exceptional results
  • Understand and maintain a high level of confidentiality and discretion
  • Understanding and appreciation for outdoor and fashion apparel industries
  • Passionate about the digital space
Additional Information

What’s in it For You?

  • A company built on Canadian roots and heritage
  • Your work is recognized with a comprehensive and competitive Total Rewards Program
  • Opportunities for career growth through numerous internal and external programs
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
  • Be a part of CG Gives . Donation matching and paid volunteer time to help the organizations you care about
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
  • Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us If you require any interviewaccommodation for your interview, please e-mail us at HR@canadagoose.com.

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