Coordinator, Planning and Monitoring

3 weeks ago


Toronto ON, Canada Canada Goose Full time

We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. To Live in the Open. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
The Consumer PR Coordinator provides administrative and hands-on support for Consumer PR initiatives across North America. The role requires cross collaboration with other areas of the department and business, acting as a key resource in the execution of all Consumer PR campaigns in North America. You have a strong knowledge of the Canadian media landscape, news cycles, editorial calendars and foundational knowledge of US media landscape, strong proficiency in media monitoring tools, a keen attention to detail, and thrive on keeping information, people and processes organized. Approaching your work with a positive attitude, you have strong project management and communications skills that are best suited for working in a fast-paced, energetic and collaborative environment.
Responsible for keeping timelines, projects, and campaigns on track
Act as key point person for North America PR strategy execution, presentations, and PR inputs into Integrated Marketing plans for North America as well as Globally
Support with local PR/Marketing events, activations, and experiences
Assist with local marketing strategy including, media relations, monitoring and tracking media coverage
Provide administrative support for all PR related activities
Work with the CA and US PR agency teams to fulfill product & information requests from media across North America
Work closely with internal and external PR teams to evaluate and provide recommendations on media relations/seeding targets, KPIs, etc.
Review and provide feedback on PR agency media lists, pitch material, etc.
Support Global PR team by tracking and pulling metrics weekly/monthly
Contribute to PR reports as needed
Participate in regular PR status calls with internal Global PR team and external PR agency teams
Coordinate messengers/courier services and handle all shipping on behalf of the North America marketing team
Experience using media monitoring platforms (Meltwater, Muckrack, TVEyes)
Experience supporting, planning and execution of media events, previews and experiences
Strong proficiency in Microsoft office (specifically Word, Excel, PowerPoint, Outlook)
Understanding and appreciation for outdoor and fashion apparel industries
Passionate about the digital space
Donation matching and paid volunteer time to help the organizations you care about
Inspiring leaders and colleagues who will lift you up and help you grow
We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.


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