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Head of Payments Marketing

4 months ago

Ontario, Canada J.P. Morgan Full time

Role Summary

  1. The Executive Director, head of Payments Marketing, will lead the development, execution and measurement of revenue-generating marketing programs in the Canadian market. As a leader on the Canadian Payments leadership team, you will have dual reporting relationship to the CMO, SMB Payments and to the President of Canada. You will use your passion, experience, and vision to build and lead the Canadian Marketing team and support our aspiration to become the #1 payments platform for businesses in Canada.
  2. The ideal candidate must have proven success in building performance marketing strategies across the customer lifecycle, driving ROI-based programs, and leading and developing a growth-oriented team. You will play a key role in growing our brand awareness in Canada and driving growth by leveraging different types of partners to promote our payment solutions to small, medium, and enterprise size businesses. You will work closely with senior- and executive-level stakeholders across SMB Payments Marketing, Canada Payments, and JP Morgan Payments Marketing teams.
  3. Success in this role will require leveraging deep business customer and partner insights, as well as end-to-end performance metrics to develop co-marketing strategies by partner, build deep understanding of the effectiveness, reach, and costs of partner marketing activities, and jointly with our Partner Sales and Relationship Management teams build scalable programs that increase the efficiency of our investments in partner marketing.
  4. You will create a strong brand platform in Canada by developing compelling value propositions, supported by robust reasons to believe and messaging that will equip our Sales team and our partners with the material needed to grow awareness of our products and drive merchant adoption. You will have a unique ability to take complexity and bring clarity in the marketing strategy and vision for the team. You will have a natural ability to collaborate cross-functionally with the Sales, Business Development, Relationship Managers, Marketing leaders, and other teams to ensure there’s alignment on business priorities so you can do what’s right for our partners and their merchants.
  5. Your charismatic nature and ability to story tell will enable you to socialize strategies, campaigns and reporting with key stakeholders to drive excitement internally and externally. You have an intellectual curiosity to stay apprised of industry and competitive trends, a desire to employ innovative marketing techniques, and an ability to inspire a team to be highly productive through clear strategic plans, management discipline and agile program execution and optimization.

Responsibilities

The ideal candidate will have a proven track record of success with extensive experience in leading regional marketing team and driving growth through partners.

What you will do:

  1. Drive revenue marketing strategy in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth. Combine strategy, technology, and high-impact creativity to deliver repeatable, predictable and scalable growth. Provide oversight across all customer acquisition channels and work effectively with the extended marketing team and cross-functional partners in Sales, Relationship Management, and COE teams, to develop and execute revenue growth strategy.
  2. Develop strong understanding of the Canadian marketing and our engagement model with our top strategic partners, define marketing strategy in the Canadian market, and oversee execution of co-marketing campaigns necessary to engage partners and drive merchant acquisition.
  3. Create world-class co-marketing programs that scale lead generation and brand awareness. Own the systems and reporting will be required to scale and correctly attribute partners’ contributions and program ROI.
  4. Build a high-performing Payments Marketing team ; own budget, grow and hire world-class talent, and build roadmaps to scale the impact.Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Business Reviews), including context & performance across our business channels and partners.
  5. Leading internally and externally. Collaborate and influence cross-functionally with key internal partners, including Sales, Relationship Managers, Product, as well as other members of the Marketing team. Work effectively with external business partners to identify potential joint marketing opportunities.
  6. Manage projects to completion with internal and partner teams, providing ongoing communication and updates throughout project as well as analyzing and reporting out metrics, lessons learned and recommendations when programs end.

Required Experience

  1. 7+ years of marketing experience driving ROI-based growth marketing programs.
  2. 5-7 years ofexperience in B2B Partner / Channel Marketing; prior experiencein Payments, E-commerce, Financial Services, and Retail preferred.
  3. 5+ years of experience building and leading effective teams and passion for identifying and developing talent
  4. Proven track record of setting overall marketing strategy and providing oversight across all merchant acquisition channels and aligning all cross-functional activities and output to overarching acquisition strategy
  5. Strong emotional intelligence that drives respect and trust amongst peers and cross-functional teams,to build collaborative relationships with business stakeholders and to influence effectively across different partners and teams.
  6. Proven effectiveness in presenting and influencing at the executive level and drivingresults in a fast-paced and constantly changing environment.
  7. Exceptional communication and interpersonal skills as well as abilities to build collaborative relationships with business stakeholders and to partner effectively with marketing partners.
  8. Demonstrated strong marketing, strategic, and creative thinking (benefits marketing/customer orientation)
  9. Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels
  10. Self-motivated with strong organizational skills, attention to detail and analytical aptitude
  11. Strong project management skills and ability to handle multiple projects simultaneously
  12. Bachelor degree required, Master’s degree preferred

Who You Are

  1. All around amazing person who inspires those around them
  2. Passionate for small, mid-market, and enterprise business customers
  3. Energetic and experienced leader and thinker
  4. Excellent communicator with stellar listening, analytical, and problem solving skills
  5. Must handle multiple priorities with a strong attention to detail
  6. Experienced people manager who can build and inspire strong teams
  7. Sharp, motivated, driven yet humble
  8. All around amazing person who inspires those around them

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