Category Manager

10 hours ago

Canada Lactalis Canada Full time

Job Title: Category ManagerLocation: Greater Toronto AreaAbout Us:Welcome to Lactalis Canada – where we take pride in being recognized as one of Forbes' 2022 top employers Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian householdsWith a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and moreAbout the opportunity:The Category Manager works with both internal and external contacts to increase sales, profitability, and shopper satisfaction of a designated category of products industry-wide. Supports a designated region or group of large-scale retailers. The attributes we are looking for:Assortment Planning: Determine the optimal mix of products within a category to meet customer demands and preferences. This involves selecting the right product assortment, considering factors such as brand, size, flavor/variant, and price points for the retailers being supported. Provide recommendations and strategic solutions to senior leadership team.Shelf Space Management: Optimizing the allocation of shelf space for each product within a category. This involves considering factors such as product popularity, sales velocity, and profitability to ensure efficient use of shelf space and maximize sales potential.Pricing and Promotions: In consultation with internal stakeholders (trade marketing, sales), develop pricing strategies and promotional plans for Lactalis products within a category and make a recommendation to Sales. This includes analyzing pricing elasticity, competitive pricing, and designing effective promotions to drive sales and profitability. Provide pricing recommendations to the RGM team for review and final approval.Market and Shopper Insights: Utilizing market research, consumer behavior analysis, and data analytics to gain insights into shopper preferences, purchasing patterns, and market trends. These insights help in understanding shopper needs and tailoring category strategies accordingly. Share category expertise with sales teams and cross functional partners when necessary. Collaboration with Suppliers and Retailers: act as a key contact for suppliers and retailers to align category strategies, present data and insights to jointly develop initiatives to drive category growth industry-wide and optimize performance for Lactalis Canada. People Management: Lead and motivate an engaged team of Category Information Managers through activities such as recruitment, coaching and development, effective performance reviews, providing ongoing feedback, determining training and development needs, establishing goals and priorities, and providing clear direction aligned to strategic priorities. What you will bring:Education & ExperiencePost secondary diploma or degree in a relevant field is requiredMinimum 8 years relevant CPG industry experience including at least 3 years of Category Information Management experience.Space Management experience is preferred.Knowledge, Skills, and AbilitiesSuperior analytical skills with the ability to generate insights and convert to action.Shopper focused, creative thinker with ability to present and persuade others to act.Expert knowledge of Nielsen and Retailer data platforms.Superior project management and presentation skills.Knowledge of space planning softwareAble to manage multiple and competing priorities through effective organizational, people, time management skills Working ConditionsMust be able to travel 20% of the time (once per quarter) within CanadaWhat Lactalis will offer:Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:A Competitive Base Salary Company Vehicle or Car AllowanceA Performance-Based Bonus System4 Weeks of VacationBenefits starting day 1 A Pension Program with an Employer Match at 100% of up to 6%Tuition reimbursement plan of up to $3,000/yearA Volunteer Day to give back to your community Learning and Development opportunities A commitment to internal career advancement with potential for international mobilityOur ESG commitment: Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do. At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.Our commitment to DEI: Fuel Our Culture with Your Uniqueness Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained. Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.

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