Software Category Management Expert

4 weeks ago

Canada Info-Tech Research Full time

Position Overview:

The Software Category Management Expert serves as a pivotal resource and authority on software across various sectors, including Security, Infrastructure, and Data, applicable to all industries. This role is tailored for individuals who possess a strong enthusiasm for Research, IT/Tech, and project ownership. The position demands a tactical and detail-oriented approach while also fostering innovation within the team, continuously seeking enhancements in the management of software listings. Ideal candidates will exhibit exceptional organizational skills, clear and concise communication, creative problem-solving abilities, and a flexible, adaptable mindset.

About Info-Tech Research:

Info-Tech Research is dedicated to enhancing the B2B software experience for both purchasers and providers. We empower organizations with superior data, insights, and guidance to refine the software acquisition and sales processes. By merging our customer-centric reviews with extensive technology coverage, our actionable research and advisory services deliver unique perspectives on the B2B software landscape. For buyers, our established software selection methodologies, customer insights, and technology advisors optimize success in technology decisions. For providers, we facilitate the development of more effective marketing, product, and sales strategies through expert analysis, practical research, customer-focused marketing content, and comprehensive evaluations of the buyer landscape.

Key Responsibilities:

  • Develop, sustain, and expand our extensive portfolio of over 370 software categories.
  • Conduct research and maintain our software listings, nurturing relationships with over 200 analysts and experts who specialize in key IT technologies, while overseeing category health and data collection metrics.
  • Create new categories and provide insights and recommendations for necessary feature modifications or adjustments to existing software listings.
  • Utilize both internal and external data sources to construct credible representations of software categories.
  • Collaborate with analysts to ensure adequate call coverage and support for member inquiries.
  • Enhance communication with Sales, Research, and Data Operations teams by sharing feedback on the technology marketplace.
  • Coordinate all award launches, segmentation requests, vendor investigations, or data refresh requests for assigned categories.

Required Skills:

  • Proven ability to effectively manage a diverse array of complex software categories with ongoing re-prioritization.
  • Strong communication skills, capable of conveying information clearly and persuasively across various formats and departments.
  • Exceptional capability to synthesize large volumes of information from data collection initiatives and make strategic adjustments.
  • Strategic and systematic evaluation of emerging opportunities and threats related to data collection and category credibility.
  • A proactive approach to learning and innovation, consistently seeking new solutions for data collection and marketing.

Education and Experience:

  • A minimum of 3 years of experience in market research, product management, project management, or related marketing roles, with a strong interest in Technology/IT.
  • Familiarity with data analysis and technology market research.
  • Working knowledge of IT software applications, particularly those related to front office tools (e.g., Salesforce, campaign management, CRM, sales enablement, customer success, marketing/sales analytics).

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