Manager, Marketing Operations
Found in: Jooble CA O C2 - 2 weeks ago
Zipline is looking for a Manager of Marketing Automation and Operations to join the Marketing team. As a key member of Zipline’s Marketing department, you’ll be an integral part of driving the strategy and growth of our business. Our perfect candidate is a strategic and tactical expert in targeted marketing with a strong understanding of B2B SaaS marketing technology and how to implement this via various channels.
Marketing Automation, Campaign Strategy & Development
Design, build, execute and optimize marketing programs and segmented campaigns, to deliver measurable results.
Track, analyze, and report on marketing campaign performance, utilizing A/B testing and data analysis to inform strategic decisions and improve campaign results.
Oversee marketing automation processes, lead scoring, nurturing, and account based segmentation to improve lead generation and workflow efficiencies.
emails, landing pages, templates, forms, nurture programs, and lead scoring, following industry best practices and GDPR & CCPA compliance requirements.
Manage our contact database; build and maintain segmentation, uphold data hygiene standards, and optimize email deliverability.
Marketing Operations
Serve as primary owner of several core elements of our marketing tech stack (Hubspot, Unbounce, Google Analytics), aligning tool usage with the overall Marketing strategy to drive revenue.
Help build and operate our Marketing technology stack by staying at the forefront of Marketing Ops trends and technologies.
5+ years of experience in Marketing Automation and Operations
~3+ years of experience using HubSpot for Marketing Automation and Salesforce CRM
~ Campaign strategy, planning and execution with experience in ABM, Intent data, segmented campaigns and nurtures
~ Strong analytical skills with the ability to understand and translate data into actionable insights
~ Knowledge of GDPR, PECR, and other relevant privacy regulations, ensuring compliance in all marketing activities.
~ Experience managing tools across a martech stack
~ Excellent organizational skills, ability to collaborate across departments and ability to manage multiple simultaneous projects.
~ Able to think critically and develop creative solutions
Salesforce Certifications
Paid ad campaign management experience
Knowledge of marketing areas including copywriting, social media, UX/UI design, HTML/CSS
Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
~ Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
~401(k) Retirement Plan
~100% Paid Life and Long-Term Disability Insurance
Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
Company off-sites: If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesdays Socials, where the topic can be a classic “Standup” format, a micro learning around burnout and mental health, followed by discussion, or a silly trivia…and anything in between Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.
With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and can feel good about the work they’re doing. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve the way that this 4.4 trillion dollar industry communicates with its store employees. Help us retool retail, and Keep Today on Track
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