Revenue Marketing Operations

4 weeks ago

Canada Shopify Full time
About the role

We are hiring for multiple roles across a variety of teams within Revenue Marketing, these roles require technical acumen. These teams drive revenue by turning products into cohesive solutions, narratives, stories, offers and messaging for marketing and sales channels. These roles include but are not limited to Funnel Optimization Lead, Marketing Operations Lead, etc.)

*We are currently seeking candidates to join multiple Revenue Marketing Teams within the Revenue team at Shopify. If any of the qualifications listed align with your skills and experience, we highly encourage you to apply.

You'll get to do things like:

Funnel Optimization

  • Serve as a trusted advisor to the Commercial Marketing team, providing comprehensive measurement and analytics support across various product lines within the marketing funnel.
  • Establish and own a robust marketing measurement framework, including learning plans, deep-dive channel and campaign analysis, audience identification, budget forecasting and goal setting.
  • Design, build, and maintain dashboards to effectively track and visualize key marketing metrics and funnel performance, providing clear visibility into marketing campaign results and effectiveness, including aspects such as lead funnel, opportunity stages, pipeline contribution, and ROI.
  • Conduct comprehensive analyses of the marketing funnel in collaboration with cross-functional teams, identifying bottlenecks, optimizing customer journeys, and leveraging data to inform decision-making and develop strategies for improving conversion rates and overall funnel efficiency.
  • Transform complex data into actionable insights and recommendations for Product Marketing, Demand Generation, and Content teams, driving growth and optimization.
  • Collaborate with data scientists and marketers to design, analyze, and interpret experiments for causal inference, developing extensive knowledge of merchant journeys, campaign measurement, A/B testing, customer segmentation, targeting optimization, and marketing mix modeling/econometric analysis.

Sr. Marketing Operations Manager, Programs

  • Coordinate the development and execution of Revenue Marketing programs, managing timelines, approval checkpoints, and delivery of assets. You'll bring together the information, the resources and the tools to ship impactful programs.
  • Keep our teams accountable to their outputs and intended outcomes for each program.
  • Manage the end-to-end program lifecycle with exceptional communication and stakeholder management skills
  • Regularly track and communicate project dependencies, status and schedule, keeping the entire team on the rails
  • Identify areas for process improvement and automation in order to help the teams execute faster and more efficiently
  • Solve issues at all levels of the project and will find innovative creative and production methods for each program
  • Be willing to go the extra mile with a strong work ethic
Qualifications

For Funnel Optimization

  • A Bachelor's degree in a quantitative field such as Statistics, Social Sciences, Economics, Mathematics, or Quantitative Marketing is preferred.
  • 8+ years of experience in marketing analytics, with a focus on applied statistics, experimentation, ad efficacy measurement and campaign optimization.
  • Demonstrated ability to make sharp marketing and business judgements, with the capacity to discern critical information amidst complex data.
  • Strong analytical skills, including the ability to structure and conduct analyses, interpret raw data, draw meaningful conclusions, and develop compelling, actionable recommendations.
  • Deep understanding of the digital advertising and measurement ecosystem.
  • Familiarity with applied statistics, including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
  • Some roles will require proficiency with advanced analytical tools such as SQL, R, and Python.
  • Familiarity with reporting tools (e.g. Tableau, GA4, Looker Studio etc.) and knowledge of web measurement technologies, ad serving platforms (e.g., DART), and website analytics software.
  • Experience developing new solutions and research from scratch.
  • Excellent communication skills, with the ability to clearly and concisely communicate complex, technical concepts to a diverse audience.

For Marketing Operations Manager, Programs

  • Strong program management and operational skills, ideally gained by working in an agency or an in-house B2B marketing setting for a minimum of 5-6 years
  • Experience structuring and scoping complex projects across different channels
  • Hands-on experience with different operational and program management approaches; experience with agile marketing would be a bonus
  • Strong communication, engagement, and consensus gathering skills
  • Strong presentation and storytelling skills
  • The ability to identify key decision makers and communicate effectively with different audiences and stakeholder groups
  • The ability to take ownership of tactical decisions, and be able to explain the rationale of those decisions
  • Creative problem solving skills and the unique ability to stay calm and positive when things turn sideways. Every day is different and we thrive on ambiguity. You'll adapt to shifting approaches, situations, and priorities, and use your experience and judgment to create the best possible outcomes.

All your information will be kept confidential according to EEO guidelines.

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