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Marketing Data Analyst

4 months ago

Calgary AB, Canada Growthfyi Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

As a Marketing Data Analyst in the Digital Data & Analytics team, you will be responsible for delivering high quality data analysis and insights frameworks to enable fast decision making and strategic design. The Digital Data & Analytics team is responsible for empowering Xero to deliver successful digital, customer & marketing outcomes through actionable insights. We enable customer, marketing and product teams with key information to understand the current trends, customer and landscape, inform and motivate customer behaviour and shape customer & marketing strategy.

What you’ll do

  • Work closely with the wider Marketing & Customer stakeholders to identify and prioritize analytics requirements, with a focus on maximizing commercial insight and business performance
  • Develop robust analysis that will guide and validate marketing, digital & product teams plans
  • Use SQL to source data from many different databases
  • Provide audience lists for marketing campaigns
  • Work with large datasets and gain exposure to modern cloud-based data platforms
  • Interpret insights, apply business context to them, and answer key business questions
  • Identify any data quality issues and work with the Xero Digital Data team to resolve them
  • Develop and publish analysis, reports and dashboards
  • Investigate known or reported problem areas, or areas for improvement
  • Measure, benchmark and analyze the performance of Xero’s digital experiences across multiple platforms and channels
  • Develop campaign analytics frameworks 
  • Present complex analysis to stakeholders, in a simple and compelling way
  • Enable teams with key information to understand the current marketing & customer landscape, inform and motivate customer behavior and shape strategy

Success looks like

  • Data is able to be used to create decision making systems which will help Xero proactively manage the customer experience, marketing growth, and improve conversion rate throughout their journey
  • Marketing & Customer, Digital teams and leadership leverage learnings from data insights and make better fact based business decisions from it
  • Build our data-driven customer solutions, ranging from models to findings which changes actions, creates measurable improved customer value as well as revenue impact
  • Program recommendations and decisions are supported by robust data analysis

What you’ll bring with you - Technical skills

  • Strong data literacy skills earned through a mixture of experience with data
  • Ability to tackle unfamiliar domains and work with complex and diverse datasets
  • Advanced knowledge in SQL for data extraction, manipulation and analysis
  • Experience with Python would be a benefit 
  • Experience in statistical analysis 
  • Extensive experience in building predictive models 
  • Proficiency in Google Analytics & Mixpanel Big Query a plus
  • Experience in building digital campaign analytics frameworks 
  • Ability to establish measurement and reporting frameworks
  • Experience delivering analytics in the form of visualizations and interactive dashboards using Tableau or Microstrategy 
  • Ability to break down complex data and deliver meaningful, actionable insights to stakeholders in a clear and digestible way

What you’ll bring with you - Soft skills

  • You’ll be eager to understand the business context to help inform your approach to the analytical activities, and solve customer problems alongside your stakeholders
  • Exceptional communication skills, including the ability to prepare clear professional reports
  • Customer-centric mindset, with proven ability to recommend opportunities that drive greater advocacy
  • Ability to collaborate with a cross functional project team
Why Xero?

At Xero, we are empowered to bring our ‘whole self’ to work. Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate. We care about learning together and celebrate our teams’ continuous improvement and career development.

Want to read more about inclusivity at Xero? Learn a little more about it here .

We offer a great remuneration package, including compelling benefits and perks, like Xero shares and great parental leave policies. We also support flexible working arrangements that allow you to balance your work, your life and your passions. Our Canadian Xero family includes Hubdoc and TaxCycle and we have offices in Toronto, Calgary, and Vancouver. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

At Xero we embrace diversity and inclusion and value a #challenge mindset. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

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