Specialist, Marketing

2 days ago


Niagara Falls, Ontario, Canada Tripshepherd Full time
Co-Creator Onboarding & Community Specialist
Reports to: Head of Marketing (Brandon Mimms) & Operations (Tope Akinwumi)
Tripshepherd is redefining travel by creating authentic, locally-driven experiences that connect travelers with passionate experts, influencers, and hosts worldwide. We're a fast-growing, high-energy startup with a vision-driven culture —we thrive on innovation, collaboration, and pushing boundaries. If you're excited about building a global network of creators and shaping the future of travel, this role is for you .

A Co-Creator is any passionate individual—local guide, influencer, or experience host—who designs and delivers unique travel experiences on our platform. They're the heart of Tripshepherd, bringing authentic, memorable adventures to travelers worldwide.
As Co-Creator Onboarding & Partnerships Manager , your mission is to find, onboard, and empower these creators, ensuring they have the tools, training, and community support to thrive on the platform.

Co-Creator Recruitment & Outreach (Primary)
Actively identify and recruit high-quality co-creators through social media, networking events, and direct outreach.
Develop and execute outreach campaigns across Instagram, LinkedIn, and niche travel communities to drive sign-ups.

Onboarding & Training
Guide new co-creators through experience concepting, pricing, storytelling, and video content.
Provide ongoing coaching and feedback to help co-creators refine and optimize their experiences.

Community Engagement & Retention
Foster a thriving co-creator community through webinars, virtual meetups, and localized gatherings.
Tracking & Performance Optimization
Own key performance metrics, including:
Quality benchmarks (reviews, engagement, revenue)
Use data-driven insights to refine recruitment and onboarding processes.
Develop scalable onboarding materials, including training guides, self-serve tutorials, and community resources.
Establish partnerships with travel influencers and niche communities to attract future co-creators.
2–5 years of experience in sales, influencer relations, community management, or a similar front-facing recruitment role.
~ Proven track record of leading outreach campaigns and closing partnerships.
~ Exceptional communication skills (written, verbal, and presentation) with the ability to engage across social media.
~ Highly organized and comfortable with data analytics tools (Google Sheets, CRM software).
~ Passionate about community-building and fostering long-term engagement.

Experience building or managing an influencer/creator network.
Familiarity with remote collaboration tools (Slack, Trello, Notion, etc.).
Ability to speak multiple languages (a plus for global outreach).

Sales-Driven & Results-Oriented – You can convert outreach into successful partnerships.
Community-Builder – You thrive on engaging, supporting, and retaining creators.
Startup Energy, Big Potential – Work closely with leadership, grow quickly, and have the freedom to test bold ideas.

We're not just looking for a résumé—we want to see your approach to community building & outreach
What's one creative idea you'd test to keep co-creators engaged long-term?

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