Marketing Brand Consultant
3 weeks ago
The Marketing & Communications Coordinator will support HPIC's mission by supporting activities that help strengthen HPIC's brand, grow and engage various audiences, and connect donors through all communications channels activated by the organization. This role requires a strong background in writing, editing and design, with a focus on developing marketing strategies to sustain HPIC's international humanitarian work. The ideal candidate is passionate about international relief, has strong interpersonal skills, and thrives in a mission-driven environment.
Content Creation
· Develop and tailor digital content that aligns with HPIC's marketing materials, ensuring it is compelling, emotive, and privacy-compliant (leveraging engagement while adhering to consent guidelines).
· Support the creation of cases for support, brochures, annual/impact reports, and strategic donor communications to secure funding partnerships.
· Assist in the development of event-related assets and any other design needs as assigned.
Social Media
· Manage and update HPIC's social media channels according to the editorial calendar, ensuring timely and relevant content to promote HPIC's work and support fundraising efforts.
· Post across multiple platforms, maintaining high quality and frequency to optimize engagement with various audiences.
· Monitor both public and private messages from donors, partners, and the general public, coordinating timely responses that align with HPIC's mission.
· Collaborate with internal teams to ensure proper follow-up actions and approvals are in place for social media inquiries.
Email Outreach
· Assist in the design, preparation, and scheduling of automated external email communications, and track performance metrics.
· Website Management
· Regularly update and maintain the organization's website, including the creation of landing pages for campaigns, events, and other initiatives.
· Adds to the support-system of the team with front-end tasks related to the CRM system (Donor Perfect/Constant Contact), including the creation of external-facing forms, templates, and documenting best practices.
· Monitor the functionality of the website, plugins, and donation pages to ensure optimal performance.
· Conduct regular website maintenance and testing of new donation pages.
Visual & Story Assets
· Assist in producing visual assets (images and videos) using tools such as Adobe Illustrator, Premiere Pro, InDesign, Canva, and Photoshop.
· Manage HPIC's photo and video libraries, ensuring assets are properly tagged, organized, and accessible for use.
· Maintain and coordinate the organization's story bank, ensuring that all story assets are organized, tagged, and used correctly by partners.
Data Analysis & Optimization
· Leverage AI-driven tools and analytics to track and analyze website, email, and social media traffic, optimizing campaigns based on performance data.
· Provide actionable insights and recommendations based on the analysis of digital campaigns and engagement metrics, with quarterly reporting on best-performing strategies.
· Develop and maintain dashboards that track key performance indicators (KPIs) for engagement and growth across websites, social media, and fundraising.
AI & Automation Integration
· Assist with the integration of AI tools and automation to improve marketing, donor relations, and content delivery, including chatbots for donor engagement and AI-powered email optimization.
· A ssists in onsite and offsite activities for corporate and community volunteer groups, including supporting presentations, packing activities and photography to enhance their overall experience. College or university degree in marketing, communications, or journalism.
Experience: Minimum 3 years of experience in communications, including expertise in graphic design, photography, video production, website management, and working with WordPress and Canva. Skills: Proficiency in MS Office and virtual meeting tools (Zoom, Teams). Familiarity with the business use of social media platforms.
Communication : Excellent written and verbal communication skills, with the ability to collaborate across teams and engage with external stakeholders.
Language: Bilingualism (English and French) is preferred.
Tech Savvy: Familiarity with AI tools for content creation, data analysis, and campaign optimization is an asset.
Office Presence : This is an office-based role with some front-facing responsibilities for external relationships. HPIC is currently operating under a hybrid model , meaning some flexibility for remote work may be available, while key activities and collaboration will take place in the office.
Occasional evening and weekend work, as well as local travel, may be required to attend activities and events.
Driver's License : A valid driver's license and access to a vehicle are required for travel to events or donor meetings.
A proactive approach to leveraging new technologies, including AI tools for marketing optimization, will be key to success in this position.
Subject Line: Marketing & Communications Coordinator
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