Brand Development Specialist
7 days ago
About PMA Canada
We are a leading premium beverage alcohol growth partner in Canada, committed to delivering exceptional service and building brands that drive growth.
Our Mission
At PMA Canada, our mission is to become the best premium beverage alcohol growth partner in Canada. We strive to achieve this goal by focusing on three core areas: People, Partnerships, and Performance.
Job Description
The Brand Manager will be responsible for developing and delivering the annual brand plan in line with the Global Brand Team strategic imperatives. This role will foster relationships with the Global Brand Team, key external agencies, and internal stakeholders to collaborate on ATL & BTL budgets and plans to achieve brand objectives.
Key Responsibilities
- Develop and deliver the annual brand plan
- Foster relationships with the Global Brand Team and key external agencies
- Collaborate on ATL & BTL budgets and plans
- Deliver superior brand performance by enabling saliency and advocacy
- Manage and develop the Brand & Sales Specialist team
Requirements
- Post-secondary degree with sales or marketing emphasis
- Minimum 3 years' experience in consumer brand management
- Previous Canadian CPG industry experience
- Canadian beverage alcohol industry knowledge and experience
Core Competencies
- Results Orientation
- Strategic Awareness
- Consumer Centricity
- Commercial Acumen
- Interpersonal Effectiveness
- Judgment & Decision Making
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