Digital Communications Specialist
1 day ago
Join our client's dynamic team as a Digital Communications Specialist in a permanent, hybrid role based in Concord, ON
You'll be a key player in driving digital strategy, managing content, and supporting online growth alongside a talented and innovative team at a leading company in the protective paints and coatings industry.
Roles & Responsibilities
- Manage and update content across the company's website properties.
- Collaborate with vendors to create content that aligns with brand standards.
- Analyze and report on website and social media traffic monthly.
- Track and report online marketing efforts like paid ads, affiliate programs, and email campaigns.
- Optimize content for search engines to improve organic visibility.
- Work with the marketing team to align strategies across multiple sales channels.
- Partner with merchants, bloggers, and online editors to develop co-branded content.
- Research and report on e-commerce trends, market opportunities, and competitor activities.
- Oversee spokesperson and influencer relationships, including budgeting and reporting.
- Coordinate online promotions and ensure product information is current and accurate.
- Manage and report on PPC campaigns in collaboration with an external agency.
- Execute digital strategies, including social media campaigns and online advertising.
- Grow and engage online audiences through social media and customer interactions.
- Develop and manage B2B and B2C e-newsletters.
- Participate in offsite events to engage with customers.
- Coordinate customer art requests with the Creative Services team.
Qualifications & Skills
- 2-5 years of experience in marketing or a related field.
- Bachelor’s degree in Communications, Marketing, or a related field preferred.
- Proven expertise in social media management and tools (e.g., Sprinklr, Hootsuite).
- Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere) or similar software.
- Experience with Google Analytics and SEO/SEM campaigns.
- Familiarity with CMS platforms (WordPress, Drupal, SharePoint); Sitecore preferred.
- Strong project management, communication, and organization skills.
- Ability to multi-task, solve problems, and handle stressful situations effectively.
- Comfortable speaking at events and willing to participate in product demonstrations.
- Attention to detail and ability to communicate technical features clearly.
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