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Event & Marketing Coordinator - Vernon

4 months ago

Vernon, Canada Nature's Fare Markets Full time

Event & Marketing Coordinator

We are seeking a highly organized and experienced Events & Marketing Coordinator to join our dynamic team. The ideal candidate will have a passion for health and wellness and a background in managing consumer events. This individual will be a creative, well-rounded marketing professional with at least 2 years of marketing experience and event management.


PERKS:

  • Competitive wage range of $50,000 to $65,000 annual salary
  • The compensation offered for this position will take into consideration location, education, skills, experience, and other factors
  • Flexible benefit package (Comprehensive package and health spending account)
  • Up to 25% store discount
  • Education allowance
  • Free swag (products, food, clothing + more)
  • Share in some laughs, air high-fives, and fun each day


WHAT YOU’LL BE DOING:

This role is highly focused on the overall strategy and implementation of our event program, including creation and execution of detailed event marketing plans.


Event Planning & Execution:

  • Oversee the planning, coordination of our annual calendar of events which includes wellness talks, workshops, sales, grand openings and other events in-store and online.
  • Support the planning and execution of in-store events, collaborating with stores, internal teams and external vendors to ensure effective store-level execution and deliver exceptional experiences that foster brand loyalty and drive store traffic and sales.
  • You should be comfortable facilitating events in-person and online and being the customer-facing brand representative. You will host webinars, occasionally moderate discussions, and manage the recording of sessions, addressing technical issues when they arise.
  • Platform Management: Utilize platforms such as WebinarJam, Zoom, and Instagram Live to set up events, manage registrations, and publish event details.
  • Develop detailed event timelines, budgets and work back schedules to ensure seamless execution of events on time and on budget.
  • Regularly communicates with key stakeholders on upcoming events, including our level of involvement, event objectives and key activities taking place on-site.
  • Provide support to store teams including coaching and providing feedback for development.
  • Track, measure and report on event successes while providing insights and recommendations for improving future events and engagements.
  • Flexibility to work evenings and weekends as required by event schedules.
  • Assist stores with planning and execution related to community events, including development and production of promotional activities and materials.


Community Engagement:

  • Cultivate relationships with key community partners and identify sponsorship opportunities that maximize brand exposure and align with our values.

Marketing Coordination:

  • Manage all aspects of event promotion including development of event marketing plans, creative briefs, project plans, and in-store activation.
  • Collaborate with marketing team to manage social media channels and develop relevant content for website, email marketing and other digital platforms in order to promote events and engage the community.
  • Maintain consistent brand standards and messaging both internally and externally.
  • Act as liaison for our nutritionist program in-store, evaluating and optimizing its effectiveness on an ongoing basis and collaborating with our nutritionists to enhance the offering where possible.
  • Provide support to other marketing programs as needed.


REQUIREMENTS:

  • Bachelor's degree or diploma in Marketing, Communications or Business Administration, or equivalent relevant post secondary education paired with retail even experience
  • 2 - 3 years experience in marketing environment with a successful track record of organizing and promoting successful events
  • Experience with social media integration for events
  • Strong communication skills with an emphasis on ensure clarity of messaging
  • Tech savvy
  • Experience working with an in-house marketing or communications group would be considered a strong asset


YOU CHECK ALL THE BOXES IF:

  • You love organizing events right from the ground up - you get a thrill out of ensure every aspect of event promotion is executed to perfection
  • You have a high attention to detail and you thrive as an independent contributor as part of a collaborative team
  • You are open to new ideas or challenges that may come your way
  • You thrive on building and nurturing business and community relationships
  • You can easily adapt to shifting priorities and managing multiple priorities and you thrive on meeting regular deadlines
  • You live within daily driving distance of our Vernon Head Office


Put your passion into work that matters with a growing, BC-based company committed to be a better company for our customers, our employees, and the planet. We’ll surround you with a great team and a supportive learning environment where you can grow and thrive.


Nature's Fare Markets is an equal opportunity employer and as such we strive to foster a workplace where individual differences are recognized, appreciated, and respected.

Apply online today