Director, Marketing

7 days ago

Woodbridge, Canada Conair Consumer Products ULC Full time

Conair Consumer Products ULC is a privately owned company and part of Conair LLC, a global organization operating in more than 120 countries. Located in Woodbridge, Ontario and offices in Montreal, Quebec, we are a leading beauty care and small kitchen appliances company that service the retail and professional markets in Canada with brands such as Conair, Cuisinart, and BaBylissPro.


The Position:

 

We have an exciting opportunity for a Director, Marketing - Beauty.  If you are looking for an opportunity to join a thriving, dynamic organization with an entrepreneurial spirit and an action-oriented culture, this role is perfect for you.


The Director, Marketing - Beauty will be responsible for leading, overseeing, and implementing marketing strategy, programs, and initiatives (digital and non-digital) for product lines within various categories of our Beauty division across all channels, focusing on driving brand awareness, visibility, and growth within the Canadian market.


Responsibilities:

        

  • Develop, prepare, and execute on marketing strategies, programs, and initiatives including digital marketing, social media, and promotions ensuring alignment with corporate and divisional goals and growth objectives.
  • Measure and report on the performance of marketing campaigns and assess against established goals/targets.
  • Develop marketing materials (e.g. advertisements, product descriptions, videos) to support retailers (in-store and online) ensuring proper brand visibility including product placement and promotional signage.
  • Define and communicate brand positioning for Conair and Infiniti Pro, creating presentation and communication materials that highlights unique selling points for product lines to ensure consistency in messaging.
  • Prepare and execute the go-to-market strategy for new product launches and assess the impact on sales in the marketplace.
  • Build strong partnerships with internal departments (e.g. sales, product marketing, supply chain) and external partners to ensure effective delivery of all marketing plans / programs (digital and non-digital).
  • Understand and interpret the Canadian market encompassing trends, retail environment, competition, and the economy to identify product gaps and growth opportunities.
  • Conduct ongoing P&L analysis of products within portfolios including inventory levels, sales, areas for growth, and provide recommendations for slow moving SKUs.
  • Travel and attend trade shows as required.


Minimum Qualifications:


  • Degree in Business/Marketing or related field.
  • Minimum 7-10 years in a marketing lead role, preferably within the consumer packaged goods industry.
  • Outstanding analytical, critical thinking, and decision-making skills.
  • Innovative and creative mindset with a strong understanding of consumer behaviour
  • Strong organizational and time management skills with the ability to handle multiple requests in a fast-paced, deadline driven environment.
  • Able to work independently and with initiative in a dynamic, team environment.
  • Strong attention to detail and accuracy.
  • Excellent interpersonal, communication, and presentation skills.
  • Strong project planning skills.
  • Proficient in MS Office (Word, Excel, PowerPoint) and creative tools for presentations.


What we offer:


We offer a hybrid-working environment and an attractive compensation package including extended health benefits, life insurance, and a defined contribution pension plan.


Please forward your resume and cover letter to: recruitment_canada@conair.com

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