Programmatic Manager

3 days ago

Greater Toronto Area, Canada PHD Full time

Summary


As a Manager, Programmatic, you are entrusted with the responsibility of employing and continuously defining cutting-edge techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening skills will enable you to understand client needs and effectively translate them into well-defined campaign objectives. As a Manager, you report directly to the Associate Director, contributing to the overall success of our programmatic initiatives.


Responsibilities

  • Continuously learn and utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
  • Possess expertise in media and buying-related technologies, including DSPs, DMPs, third-party ad servers, and manual exchanges. Understand client performance objectives and develop segmentation and optimization strategies to consistently exceed client expectations.
  • Independently drive highly analytical and quantitatively driven techniques to continually surpass client performance expectations, allowing for an increased share of budgets for the Programmatic team.
  • Set campaign strategies, including targeting, bidding, platforms, data usage, downstream client funnel optimization and utilize data and results to make compelling arguments for increased client data access.
  • Take a hands-on approach in executing and managing day-to-day performance of client campaigns.
  • Analyze campaign, ad server, impression, and user data to identify and capitalize on key performance drivers and uncover opportunities for account growth.
  • Collaborate with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities.
  • Collaborate closely with Programmatic Solutions teams, working together on a daily basis within regional account teams to deliver client strategy development, annual account plans, and marketing solutions.
  • Work closely with agency account teams and brand clients to develop best-in-class solutions.
  • Drive revenue growth and market share for Accuen through new client development and upselling existing clients.
  • Communicate day-to-day performance metrics for formats, screens, and platforms to clients and agencies as needed.


Education

  • Relevant post-secondary education, training, or equivalent experience
  • Bachelor’s degree in Marketing, Advertising, Communications, Business, Economics, Statistics, Mathematics, Engineering, Operational research, Finance and Sciences degrees preferred. Master’s degree a plus


Skills

  • Strong Analytical (Intermediate) and strategic thinking (Intermediate) abilities, with the capability to derive actionable insights from Data (Intermediate).
  • Exceptional Communication (Intermediate) and interpersonal (Intermediate) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
  • Proficiency in Media Planning (Intermediate) and buying tools and platforms (Intermediate) (Expert).
  • Strong understanding of Project Management Methodologies (Intermediate) and process improvement techniques (Advanced) (Intermediate).
  • Exceptional narrative (Intermediate) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
  • Marketing Strategy (Intermediate)
  • Digital Marketing (Intermediate)


Experiences

  • 2+ years of programmatic experience
  • 2+ years in a management role
  • Understanding of client/agency operations and finance processes.
  • Knowledge of ad-serving platforms such as CM
  • Experience working on Retail, Ecommerce or Technology Client


Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

  • Programmatic Manager

    2 days ago

    Greater Toronto Area, Canada PHD Full time

    Summary As a Manager, Programmatic, you are entrusted with the responsibility of employing and continuously defining cutting-edge techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening...

  • Programmatic Manager

    5 days ago

    Greater Toronto Area, Canada, Ontario PHD Full time

    SummaryAs a Manager, Programmatic, you are entrusted with the responsibility of employing and continuously defining cutting-edge techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening...

  • Programmatic Associate Director

    2 weeks ago

    Greater Toronto Area, Canada PHD Full time

    Summary The programmatic activation team utilizes analytical and quantitative methods to ensure successful campaign performance. As an Associate Director, Programmatic, your role is to provide exceptional programmatic leadership for key client initiatives. You will leverage your expertise in digital media activation and collaborate with the larger...

  • Programmatic Associate Director

    2 weeks ago

    Greater Toronto Area, Canada PHD Full time

    Summary The programmatic activation team utilizes analytical and quantitative methods to ensure successful campaign performance. As an Associate Director, Programmatic, your role is to provide exceptional programmatic leadership for key client initiatives. You will leverage your expertise in digital media activation and collaborate with the larger...

  • Programmatic Associate Director

    5 days ago

    Greater Toronto Area, Canada PHD Full time

    Summary The programmatic activation team utilizes analytical and quantitative methods to ensure successful campaign performance. As an Associate Director, Programmatic, your role is to provide exceptional programmatic leadership for key client initiatives. You will leverage your expertise in digital media activation and collaborate with the larger...

  • Programmatic Media Strategist

    5 days ago

    Greater Toronto Area, Canada PHD Full time

    Omnicom Media Group Canada is a leading programmatic media company that delivers innovative solutions to its clients globally. As a Programmatic Media Strategist, you will play a crucial role in driving business growth by developing and executing successful campaign strategies.Job Description:We are seeking a highly motivated and experienced Programmatic...

  • Programmatic Manager

    2 days ago

    Toronto, Canada GroupM Nexus Xaxis Full time

    **Job Title: Programmatic Specialist** **Department: Xaxis (Programmatic)** **Purpose of Job**: The Programmatic Specialist is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your...

  • Senior Programmatic Analyst

    3 days ago

    Greater Toronto Area, Canada PHD Full time

    SummaryOmnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation,...

  • Senior Programmatic Analyst

    2 days ago

    Greater Toronto Area, Canada PHD Full time

    Summary Omnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation,...

  • Senior Programmatic Analyst

    5 days ago

    Greater Toronto Area, Canada PHD Full time

    SummaryOmnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation,...

  • Programmatic Manager

    5 days ago

    Toronto, Canada GroupM Nexus Full time

    **Job Title: Programmatic Manager** **Department: Programmatic** **Purpose of Job**: The Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned...

  • Programmatic Associate Director

    2 weeks ago

    Greater Toronto Area, Canada, Ontario PHD Full time

    Summary The programmatic activation team utilizes analytical and quantitative methods to ensure successful campaign performance. As an Associate Director, Programmatic, your role is to provide exceptional programmatic leadership for key client initiatives. You will leverage your expertise in digital media activation and collaborate with the larger...

  • Programmatic Manager

    6 months ago

    Toronto, Canada NSUS Group Inc. Full time

    **Who are we?** Home of world Champion Daniel Negreanu, Winner of the best poker software 2021 and Guinness record holder for largest-ever online prize pool, GGPoker has taken the online poker world by storm. GGPoker launched in 2017, designed from the ground up by an experienced team of poker players who truly love the game. From our humble beginnings,...

  • Senior Programmatic Analyst

    5 days ago

    Greater Toronto Area, Canada, Ontario PHD Full time

    SummaryOmnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation,...

  • Associate Programmatic Manager

    2 months ago

    Toronto, Canada GroupM Nexus Full time

    Associate Programmatic Manager **Position Overview** The Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the...

  • Associate Programmatic Manager

    7 months ago

    Toronto, Canada GroupM Nexus Full time

    **Associate Programmatic Manager**: - The Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy...

  • Programmatic Coordinator

    7 months ago

    Toronto, Canada GroupM Nexus Full time

    **Job Title: Programmatic Coordinator** **Department: GroupM Nexus** **Purpose of Job**: The Programmatic Coordinator is responsible for assisting in day-to-day campaign activity for your assigned brands and campaigns. You will work with the Programmatic Manager in service, setup and activation of your respective programmatic campaigns for your assigned...

  • Specialist, Programmatic

    6 months ago

    Toronto, Canada Mindshare Full time

    **Title**: Specialist, Programmatic Performance **Location**: Toronto (155 Queen’s Quay East) **Status**: Full Time **Company Profile**: We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We...

  • Programmatic Specialist

    2 months ago

    Toronto, Canada The Home Depot Canada Full time

    With a career at The Home Depot, you can be yourself and also be part of something bigger. Managing Programmatic Media Campaigns Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home. Oversee the daily management and optimization of campaign budgets to ensure...

  • Programmatic Account Manager

    7 months ago

    Toronto, Canada InspHire Full time

    A company that is changing the way brands reach their audience and optimize their sales funnel through digital advertising is looking for a Programmatic Account Manager to join its dynamic team. By connecting advertisers and publishers across multiple channels, the company offers exceptional performance and results at scale. Its in-house ad exchange...