Senior Programmatic Analyst

2 days ago

Greater Toronto Area, Canada PHD Full time

Summary


Omnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.


Responsibilities


Client Engagement


• Manage client campaigns including: strategy development, project management, report delivery, and client communication.

• Assist with new business proposal creation and distribution

• As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues

• Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.


Planning and Optimization


• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date.

• Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

• Understand client performance objectives and develop successful strategies to meet them, and then some

• Hands-on execution and in-the-field management of client campaigns

• Strong understanding of P&O best practices and when to apply them on client campaigns

• Geek-level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth

• Translates basic campaign goals to Optimization tactics across all platforms

• Executes basic QA of assigned campaigns

• Executes basic reporting analysis using Accuen and 3rd party planning, activation & measurement tools, including Accuen Platform

• Provide Senior Manager or Agency Director with account updates, including new investment opportunities

• Learns trading and optimization across primary platforms


Insights


• Organize and pivot data information in a digestible fashion

• Responsible for thoroughly understanding all data targeting solutions under AIP

• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives

• Apply query techniques to make sense of impression, click, and action data.


Required Education & Experience


• Bachelor’s degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees strongly preferred

• Experience analyzing and drawing recommendations from large datasets using analytics software is strongly preferred.

• 1-2 years of Digital experience: DSP, Google’s Adwords, Ad Networks, Media Optimization, or SEM strongly preferred

• 1-2 years of experience in the programmatic space


Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

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