Director of Sales and Marketing

2 days ago

Calgary, Canada Amenida Seniors' Community Full time

About the Role:

We are looking for a Bilingual Sales and Marketing Director (English/Korean/Chinese) to join our growing Seniors Living Community in Calgary, Alberta. This is a newly created role within the province, dedicated to supporting the growth of our newly renovated Seniors Community residence. This role will be responsible for:


  • Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida and strengthen community relations.
  • Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy
  • Initiate and execute plans to increase resident retention rate
  • Monitor competitive activity, and develop proactive and reactive plans
  • Develop and implement annual and quarterly sales, community engagement, and marketing plans Inline with strategic goals
  • Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.
  • Work with the General Manager to ensure rooms are ready for possession.
  • Build Community Outreach (hospitals, church, and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.
  • Makes presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence
  • Provide a weekly report outlining current initiatives.
  • Ensures all marketing and admission packages are complete and on hand
  • Monitor changes in marketplace, i.e. demographics, changing lifestyles, and provides feedback to senior leadership
  • In collaboration with the marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales material, and corporate pitches, proposals, and presentations
  • Act as a storyteller by creating and curating shareable content for web, social, and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty
  • Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback, and questions, identifying any that would require attention
  • Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.


About you

Fluent in Korean and English, we are looking for a sales and marketing professional with a minimum of 5 years experience within the Seniors home and Retirement industry. In addition, we are looking for someone with


  • A passion for creating community connections
  • Proven experience working with seniors directly, and their families
  • Advanced oral and written communication skills, including presentation and group facilitation.
  • High standards of behavior, a professional attitude, and commitment to quality service.
  • Ability to exhibit a professional attitude and image with a commitment to quality service.

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