Key Account Manager

3 weeks ago

Toronto, Ontario, Canada Inspired HR Ltd Full time

Inspired HR is partnering with a leading brand in the baby food CPG industry to hire a Key Account Manager.

Our client is a well-established and recognized leader in the baby and toddler food market, known for developing high-quality products using only the best ingredients. Founded by passionate entrepreneurs and growing from a local farmer's market success story to nationwide retail distribution, the company continues to expand its presence in Canada and the US.

We are seeking an experienced Key Account Manager to join the team. This position reports directly to the Vice President of Sales and will be responsible for the profitable management and day-to-day account activities for named accounts. The successful candidate should demonstrate leadership, initiative, and an entrepreneurial mindset, serving as the link between our retail partners and the brand. They will independently manage their accounts, collaborate with key decision-makers, and drive business growth. This full-time position requires a balance of strategic thinking and hands-on account management.

Primary Responsibilities:

  • Manage all aspects of key account functions, including pricing, promotional plans, new product presentations, forecasting, and trade spend management.
  • Develop customer business plans, forecasts, and budgets aligned with long-term strategies.
  • Achieve or exceed organizational objectives, including Net Revenue, Gross Margin, and Operating Profits.
  • Strengthen relationships with key retail accounts and conduct regular business reviews.
  • Utilize data sources (Nielsen, Power BI, Retailer POS data, and store-level reports) to drive sales growth.

What We Are Looking For:

  • Strong relationship-building skills with buyers, category managers, and marketing teams.
  • Ability to develop annual budgets and trade spend strategies for key accounts.
  • Proactive approach to identifying gaps, risks, and opportunities.
  • Experience presenting new products and leading promotional initiatives.
  • Strong financial acumen to manage promotional budgets and optimize sales performance.
  • Expertise in resolving customer concerns and negotiating cost adjustments.

Replenishment & Trade Spend Management:

  • Establish partnerships with external replenishment teams and conduct regular meetings.
  • Deliver accurate forecasts as part of the Sales & Operations Planning (S&OP) process.
  • Identify process gaps or external issues impacting key metrics and implement solutions.
  • Manage trade spend using TPM systems and ensure compliance with retailer agreements.
  • Provide insights and recommendations for trade spend strategies.

Key Skills:

  • Strong selling, negotiation, and presentation skills within national CPG accounts.
  • Excellent organizational and planning abilities.
  • Analytical mindset with the ability to assess data and create business cases.
  • Strategic thinker who can identify trends and growth opportunities.
  • Strong verbal and written communication skills.
  • Hands-on team player with cross-functional collaboration experience.

Qualifications:

  • Minimum 5 years of sales experience in the CPG industry, preferably with retailers such as Walmart, Loblaw, Sobeys, and Costco.
  • Post-secondary education in Business or Marketing (university degree preferred).
  • Sales experience in packaged foods and e-commerce.
  • Proven track record of delivering strong sales results and launching new brands.
  • Experience working with retailer portals to analyze trends and insights.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word) and data analysis tools.
  • Willingness to travel as needed for presentations and industry events.

What We Offer:

  • Competitive salary and performance-based bonus.
  • Remote work environment (GTA-based preferred).
  • Comprehensive Health & Dental benefits.
  • A dynamic and collaborative team culture.
  • Annual Flex Days.
  • Inclusive workplace where all voices are valued.
  • Global career growth opportunities with a well-established parent company.

This is an exciting opportunity to join a growing, mission-driven company that is making a difference in the organic baby food industry. If you are passionate about CPG sales and eager to drive growth with a recognized brand, we'd love to hear from you

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