Head of Sales

5 days ago

Mississauga, Ontario, Canada LUS Brands Full time

Company Overview

LUS Brands ("Love Ur Self") is a Toronto-based curly hair care brand that's backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors. Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews.

At LUS, success starts with the right mindset. We're committed to finding individuals who see possibilities instead of limitations. We're looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities.

We value resilience, self-motivation, and the determination to turn a "no" into a "not yet." You bring energy, lead with a growth mindset, trust in your ability to create opportunities and take action to achieve your goals. If you're passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you

To learn more about us, visit ca.lusbrands.com

About the Role

The Head of Sales role is a newly created position and our first significant effort to expand distribution outside of DTC (direct-to-consumer) eCommerce. With a proven brand and innovation strategy, a high level of consumer demand, and a wholesale platform already in place, the right candidate has the opportunity to step in and make dramatic gains right away.

The right candidate for this role considers themselves a "hustler" with an eat-what-you-kill mentality. We're looking for someone with extensive sales, business development, and managerial experience.

You will generate leads and sell our products to the professional channel (hair salons). Relationship building, network leveraging, and an ability to sell in the customer experience at all levels (brand, product education, etc.) to win distribution will be keys to your success.

Responsibilities:

Working closely with and reporting directly to our Founder & CEO, you will be responsible for revitalizing and growing our salon channel business across Canada. Some of your key responsibilities will include:

  • Creating and executing a sales and marketing strategy that expands and dramatically grows salon distribution in Canada
  • Working cross-functionally with the Brand/Growth team to set up, launch and grow our stylist affiliate program
  • Designing a stylist/salon product education and onboarding program
  • Recruiting, training, managing and leading a small sales team
  • Cold calling independently owned salons across Canada to introduce them to our brand and products and closing sales (virtual and in-person)
  • Creating new and/or strengthening existing relationships with brokers, buyers, and distribution partners in Canada
  • Building monthly/quarterly/annual sales plans
  • Assuming full accountability for wholesale forecasting and inventory management
  • Ensuring measurement tools, KPIs, and project tracking systems are in place and effectively being used to optimize the business
  • Attending and managing industry trade shows (i.e. Cosmo Prof), as required

Required Experience & Skills:

  • 8+ years of sales and/or business development experience, with a minimum of 3 years in management
  • Experience putting together sales plans and inventory forecasting
  • Experience selling a physical good (vs. service)
  • Exceptional communication and presentation skills, both oral and written (A+ spelling & grammar a must), virtual and in-person
  • Detail-obsessed
  • Strong data analysis skills
  • Proven negotiation skills
  • Proficient knowledge of Microsoft Office (including Word, PowerPoint, and Excel) and G-Suite products
  • P&L management expertise, including margins, retail math, forecasting, and analysis, to drive financial decision-making.

Nice-to-Have:

  • Door-to-door sales experience (or other commission-based sales experience)
  • Other direct sales & marketing experience
  • Understanding of the hair care industry and competitive landscape (network in hair salon industry in Canada an asset)
  • Project and account management experience
  • Experience working in a fast-paced entrepreneurial/start-up environment preferred; comfortable working in a continuously changing and ambiguous environment.

The Perks:

  • Comprehensive Benefits: medical + dental coverage (for you and your dependants), life insurance, wellness benefit (chiro, naturopath, massage, etc.)
  • EAP (Employee Assistance Program)
  • Hybrid + Flex Hours
  • RRSP-matching
  • Paid Time Off: vacation days, personal days, bereavement leave, and paid holidays
  • Product Perks: Generous discounts on LUS Brands products for you, your family, and your friends

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