Conversion Specialist

2 weeks ago


Canada Morgan Mace Full time

CRO Strategist

Job Summary

We are seeking an experienced and results-driven Conversion Rate Optimization

(CRO) Strategist to lead efforts in enhancing user experiences and drive measurable

improvements in conversion rates across digital experiences. In this role, you will collaborate

with cross-functional teams to develop, execute, and analyze CRO strategies that align with

business objectives.

Responsibilities

● Develop and implement CRO strategies to optimize website and campaign

performance.

● Plan, design, and execute A/B and multivariate tests to drive key KPIs.

● Collaborate with UX/UI designers, developers, and marketers to implement

optimization strategies.

● Analyze user behavior, site analytics, and customer feedback to identify opportunities

for improvement.

● Present insights and recommendations to stakeholders based on test results and

analytics.

● Monitor industry trends and competitor strategies to identify innovative CRO

approaches.

Qualifications

● Must have proven experience in CRO, digital marketing, or a related field, with a strong

portfolio of successful projects within e-commerce.

● Experience with A/B and multivariate testing with CRO tools (e.g., Google Optimize,

Optimizely, VWO, Convert), research tools (e.g., Hotjar, Fullstory), web analytics

(GA4, Adobe Analytics), heat mapping (Hotjar, Crazy Egg) and reporting and

dashboarding (Looker Studio).

Specialized Skills

● Experience in direct response marketing (VSLs, long form) or building and optimizing

landing pages and funnels.

● Strong understanding of UX/UI principles and web development basics.

● Critical thinking and analytical leadership experience.

● A results-oriented mindset with a passion for continuous improvement and learning.

● Effective communication and stakeholder management skills.

● Huge bonus points if you're passionate about golf and familiar with digital training

and physical product funnels


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