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Growth Content Specialist

4 weeks ago

Canada SwipeLabs Full time

SwipeLabs.io is seeking a highly skilled and motivated Growth Content Specialist to join our marketing team. The ideal candidate will have a strong background in content marketing, SEO, paid ads copywriting, and email marketing . As a key member of our team, you will be responsible for creating and optimizing content that drives brand awareness, engagement, and conversions for our tech startup and eCommerce clients.

Experience working as a content creator is a big advantage.

Responsibilities:
  • Manage and oversee writers for YouTube content , ensuring high-quality scripts.
  • Write high-converting paid ad copy for Google Ads, Facebook Ads, and LinkedIn Ads.
  • Create and manage email marketing campaigns , crafting compelling newsletters that nurture leads.
  • Optimize website content for SEO , conducting keyword research and implementing best practices.
  • Analyze performance metrics and refine content strategies to improve engagement and ROI.
  • Stay up-to-date with industry trends, content marketing innovations, and algorithm changes to drive continuous growth.
Requirements:
  • Proven experience in content strategy, paid ads copywriting, and SEO .
  • Strong ability to write engaging, data-driven, and persuasive content .
  • Experience with social media virality and audience growth strategies.
  • Familiarity with email marketing platforms and campaign optimization.
  • Analytical mindset with the ability to track performance and adjust strategies accordingly .
  • Excellent communication and collaboration skills to work with cross-functional teams.
  • Experience with content creation, tech, AI, Web3 or fintech is a significant advantage.