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Market Development Manager
4 weeks ago
MHS is a leading developer of innovative solutions dedicated to measuring and developing the potential of people. We're not just about assessments – we're about breaking barriers.
With over forty years of experience, we're pioneers in understanding and addressing neurological conditions and disorders–like ADHD in both children and adults. We're revolutionizing how gifted and talented youth are identified, ensuring a fair and inclusive process that nurtures potential in all its forms. We're deeply committed to improving outcomes within the justice system, offering support and resources to all involved. Our core values drive us to empower individuals at every level, focusing on talent development with an emphasis on emotional intelligence and leadership development.
We prioritize fairness, equity, and bias reduction in all aspects of our work while giving back to the communities we serve. Join us in our journey to create a world where everyone has the opportunity to succeed and thrive.
THE JOB
We are looking for a Market Development Manager who will play a pivotal role in equipping our sales and marketing teams with the resources and insights needed to effectively engage with our target markets. You will be responsible for developing and implementing strategies that enable MHS to maximize our impact.
Focused on our Talent product suite, you amplify our impact as we support professionals who drive employee impact whether that's through effective talent selection or leadership development. You help us help our customers drive individual and team performance, fostering a culture of excellence and growth.
On a project basis, you do research and analysis to pinpoint market size, growth potential, customer segments, buyer personas, pain points, and value propositions. You assess the competitive landscape, the industry trends, and the regulatory environment. Using this analysis and working with stakeholders from across MHS including our product and technology teams, you create solid fact-based business cases that estimate the market potential, the revenue goals, the broad range of resource and investment costs, the risks, and the return on investment to help MHS leadership make pivotal and sound investment and resource allocation decisions.
As these decisions become tangible, you make the plan to enter new markets or segments or to launch new products or services that includes the ideal customer profile, the value proposition, the pricing, and the stakeholder impact assessment. You collaborate closely with sales, marketing, product, customer service, operations, project management office and other teams to coordinate activities and create any necessary content to support our sales and customer service teams and amplify customer adoption of new assessment products, features, revisions, or platform features.
A Market Development Manager faces various challenges and benefits in their role. Some of the challenges include handling uncertainty and complexity, engaging in multiple projects and with a wide variety of internal and external stakeholders, overcoming market obstacles and competition, and adapting to changing customer needs and expectations. The benefits are big And include creating value and impact for the business and our customers.
WHAT YOU'LL DO
- Support the achievement of set revenue targets through the execution of commercialization initiatives and activities.
- Execute the go-to-market plans for our talent assessments based on key growth initiatives and market opportunities.
- Implement a robust commercialization framework that entails product launches, revisions, extensions, cross-selling models as well as customer value proposition enhancements.
- Track competitor actions to remain abreast of the market and the players, and identify and analyze new offerings from other competitors in the marketplace proactively.
- Develop and maintain a deep understanding of market trends, customer needs, and competitive landscape.
- Collaborate with product, technology, customer service, sales and marketing teams to ensure alignment of enablement strategies with product launches and marketing campaigns.
- Design and deliver enablement programs to enhance the skills and knowledge of sales teams.
- Monitor and analyze the effectiveness of enablement tools and strategies, providing recommendations for continuous improvement.
WHAT YOU BRING
Strong analytical and problem-solving skills.
Excellent communication, collaboration, and teamwork skills.
Customer-centric and results-oriented mindset.
- Ability to position products effectively in the marketplace.
- Crafting market positioning and value propositions that resonate.
- Storytelling skills to enhance product perception.
- Adaptability and resilience.
Skill Sets:
- Bachelor's degree in business, marketing, or a related field.
- Several years of experience in business development, marketing, or product management.
LIFE AT MHS
We are an inclusive and collaborative team who encourage everyone here to learn, grow and THRIVE. This includes competitive compensation, benefits, retirement savings plans, a generous profit-sharing bonus for all employees. And spending accounts for Healthcare, Wellness and Work-From-Home. We also offer 3 weeks vacation and 10 paid personal and sick days every year.
Our flexible work arrangement includes the ability to work from home and location flexibility: you can be located anywhere that allows you to align your workday hours with Eastern Standard Time. Occasional travel will be required.
MHS Inc. is an equal opportunity employer. We respect the dignity and worth of every individual in the workplace and value the importance of diversity, fairness, and trust. Please let us know if you require accommodation at any stage of the application process or want more information on our accommodation policies. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
