Direct Response Copywriter

1 week ago

Concord, Ontario, Canada WP Millworks Full time

Company Overview:

We are a dynamic and fast-growing e-commerce company in the interior design and home finishes industry. Our mission is to create compelling, high-converting content that resonates with homeowners, designers, architects, and builders. We're looking for a talented Marketing Copywriter with strong e-commerce experience who can craft persuasive content that drives engagement and conversions. If you have a passion for design and a proven track record of writing ad copy, email campaigns, product descriptions, and promotional page content, we'd love to hear from you

Position Summary:

The Marketing Copywriter will be responsible for developing conversion-driven copy across multiple marketing channels, with a focus on e-commerce content. The ideal candidate will have experience writing ad copy, product descriptions, email campaigns, and promotional landing pages, ensuring all content aligns with our brand voice and business goals. This role requires someone who can learn the in's and out's of our products and understands the consumer experience, what they look for when purchasing a product, direct response marketing, and sales-driven storytelling.

Key Responsibilities:

  • Write compelling and persuasive ad copy for paid social media ads, display ads, and PPC campaigns to drive traffic and conversions.
  • Develop engaging email marketing campaigns that increase customer retention, nurture leads, and boost sales.
  • Craft high-converting product descriptions that highlight key features, benefits, and unique selling points, tailored to an e-commerce audience.
  • Create persuasive landing pages and promotional content that drive purchases and enhance the online shopping experience.
  • Collaborate closely with designers, marketing strategists, and product teams to develop content that aligns with branding and business objectives.
  • Optimize content for SEO and conversion rate best practices, ensuring product pages and marketing materials are highly effective.
  • Conduct research on consumer behavior, competitor strategies, and e-commerce trends to inform and refine content strategy.
  • Edit and proofread content for clarity, accuracy, and alignment with brand messaging.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience as a copywriter in e-commerce marketing, preferably within the interior design, home décor, or lifestyle sectors.
  • Strong understanding of direct response marketing, sales funnels, and conversion copywriting techniques.
  • Ability to create compelling ad copy, email sequences, product descriptions, and landing page content that drives sales.
  • Experience with SEO best practices and writing for online sales platforms (e.g., Shopify, Amazon, WooCommerce).
  • Strong analytical skills to assess content performance and optimize messaging accordingly.
  • Ability to juggle multiple projects in a fast-paced, deadline-driven environment.
  • A passion for design and aesthetics, with an ability to translate product value into persuasive copy.

What We Offer:

  • A creative and collaborative work environment with opportunities to work on a variety of exciting projects.
  • The chance to work with a growing brand in the interior design industry, helping to shape our voice and messaging.
  • Opportunities for growth and career advancement.
  • Flexible working arrangements, with the potential for remote work.

How to Apply:

If you have a proven track record in e-commerce marketing copywriting and a passion for interior design, we want to hear from you Please submit your resume and a portfolio showcasing your best e-commerce-focused marketing content.

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