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Google and Meta Media Buyer

1 month ago

Canada Method Recruiting, a 3x Inc. 5000 company Full time

Senior Google & Meta Media Buyer & Strategy Lead for Performance Marketing Agency

Are you a seasoned strategist with a passion for performance marketing, client leadership, and innovative storytelling? Do you excel at seeing the big picture while also diving into the finest details to solve complex issues? MVR Digital is seeking a Senior Google & Meta Media Buyer & Strategy Lead who can drive high-impact media strategies, mentor junior team members, and lead transformative campaigns for our top-tier clients. If you thrive in high-level campaign execution, are an expert in Google and Microsoft Ads, and understand how SEM fits into a full-funnel marketing approach, this role is for youAbout MVR Digital

MVR Digital is a leading performance marketing agency based in NYC, Chicago, and Denver, partnering with emerging brands to accelerate profitable online growth. Recognized as one of the Fastest Growing Agencies by Adweek in 2023, we leverage advanced performance marketing techniques across Meta, Google, Microsoft, TikTok, Connected TV, email marketing, and more. Join our dynamic, forward-thinking team where strategic innovation and outstanding client success are at the heart of everything we do—all in a supportive, remote work environment.Our Values

  • Entrepreneurial Mindset: Act as a business owner, driving initiatives with passion and accountability.
  • Thought Leadership: Lead with proactive insights and innovative strategies.
  • Data-Driven, Human-Centric: Respect analytics while making intuitive, impactful decisions.
  • Ecstatic Client Success: Build trusted partnerships and deliver transformative outcomes.
  • Simplicity in Execution: Streamline strategies for maximum impact.
  • Outcome Ownership: Embrace flexibility, pivot as needed, and champion results.

Key Responsibilities

Strategic Media Buying & Performance Marketing Leadership

  • Lead Campaign Strategy: Develop, execute, and optimize integrated paid media campaigns on Google, Microsoft, and Meta platforms to achieve aggressive performance targets.
  • Full-Funnel Vision: Understand how SEM and social channels intersect within the broader marketing funnel—from top-of-funnel brand awareness to bottom-of-funnel conversions—and tailor strategies accordingly.
  • Innovative Ad Management: Oversee the creation, testing, and optimization of advertisements across diverse placements (Search, Performance Max, Shopping, YouTube, GDN, Demand Gen, Facebook, Instagram, Audience Network).
  • Comprehensive Account Oversight: Direct full SEM and social media advertising strategies, auditing accounts, and collaborating with account teams to maximize ROI.
  • Large Account Management: Leverage extensive experience managing large accounts with $1M+ monthly budgets to drive scalable growth and profitability.
  • Advanced Feed & Tag Management: Oversee Google Merchant Center feed quality and ad platform integrations while troubleshooting tracking issues and ensuring accurate pixel/tag implementations.
  • Audience & Data Strategy: Research and identify new audience segments, keyword opportunities, and cross-channel tactics, leveraging advanced attribution models and performance metrics.
  • High-Level Analytics: Deliver detailed, actionable insights through robust reporting (using GA4, Looker Studio, Meta Business Manager, etc.) and spearhead A/B testing initiatives to refine campaign strategies.

Client Leadership & Strategic Account Management

  • Executive Client Partnership: Serve as the primary strategic advisor for key client accounts, guiding them with data-driven insights and high-level performance strategies.
  • Mentorship & Communication: Lead executive-level client meetings and strategy sessions, clearly articulating complex data insights and translating them into strategic recommendations.
  • Growth & Upsell Strategy: Identify strategic opportunities for client expansion and upsell initiatives, ensuring sustained, long-term success.
  • Team Collaboration: Mentor and collaborate with internal account managers, brand strategists, and creative teams to deliver cohesive, performance-focused solutions.

Creative Strategy & Content Oversight

  • Elevate Messaging: Guide the development of compelling ad copy, landing page content, and email marketing messaging that resonates with target audiences.
  • Collaborative Creative Leadership: Partner with design and creative teams to ensure consistency between strategic messaging and visual storytelling.
  • Market Insight Leadership: Oversee market research initiatives to ensure all messaging is strategically aligned with evolving market trends and client objectives.

Technical & Leadership Requirements

Media Expertise & Strategic Acumen

  • Advanced SEM Mastery: Extensive expertise in Google Ads, Microsoft Ads, and performance marketing across full-funnel strategies, including Connected TV advertising.
  • Large-Scale Campaign Management: Demonstrated success managing large accounts with $1M+ monthly budgets, ensuring strategic scalability and optimized performance.
  • Attribution & Analytics: Mastery of advanced attribution models, analytics platforms (GA4, Looker Studio), and data interpretation to drive strategic decision-making.
  • Proven Innovation: Demonstrated success in leveraging advanced media strategies, managing pixel/tag implementations, and optimizing bid strategies across multiple platforms.

Analytical & Leadership Excellence

  • Strategic Data Analysis: Exceptional ability to analyze complex data sets and translate insights into actionable, business-driving strategies.
  • Project & Team Leadership: Strong leadership and mentoring skills with a proven track record in guiding high-performance teams.
  • Detail-Oriented & Big Picture Thinking: Adept at diving into the minutiae of campaign issues while keeping a clear vision of overarching business goals.
  • Creative & Collaborative: Outstanding communication and creative problem-solving abilities in a fast-paced, remote work environment.

Qualifications

  • Experience: 5+ years in digital marketing, strategic client success, or media buying in high-performance environments, including experience with large-scale budgets and cross-channel strategies.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Work Style: Proficiency in managing complex projects, leading cross-functional teams, and thriving in a remote, results-oriented environment.

Location & Compensation

  • Location: Remote (Must reside in Canada)
  • Employment Type: Full-Time, Contract
  • Compensation: C$70,000
  • Benefits: Quarterly Bonuses and opportunities for professional growth

Why Join MVR Digital?

  • Strategic Impact: Lead high-stakes, cross-channel media campaigns that drive real business results.
  • Leadership Opportunities: Mentor a dynamic team and influence the strategic direction of our top-tier client engagements.
  • Innovative Culture: Work with a forward-thinking agency dedicated to performance excellence and continuous innovation.
  • Collaborative Environment: Thrive in a flexible, remote work setting that champions proactive, data-driven decision-making.

If you are a senior leader passionate about performance marketing, strategic innovation, and driving transformative client success—with a proven track record managing large-scale SEM campaigns and navigating the full marketing funnel—we'd love to connect with you. Apply now to become an integral part of MVR Digital's growing leadership team.