Director Of Client Strategy

3 days ago


Canada Aplo Group Full time

Job Title: Director of Client Strategy (Ecommerce)

Location: Remote/Hybrid — Hiring in Ottawa, Toronto, or Montreal

Type: Full-Time

Compensation: $170,000 – $210,000 CAD + performance-based bonus

Start Date: Flexible

About Aplo Group

Aplo Group is a performance marketing and consulting firm helping eCommerce brands grow profitably. We work with a range of businesses — from early-stage startups to established 8-9-figure brands.

Our team blends strategic thinking with tactical execution across paid media, retention, creative, and CRO. We don't just advise — we build, optimize, and scale. Now, we're hiring a Director of Client Strategy to own both the strategy and execution of growth across a portfolio of clients.

The Role

As Director of Client Strategy, you will be both the lead strategist and hands-on media buyer across your client accounts. You'll be responsible for scaling performance through Meta, Google, TikTok, and other platforms — while also overseeing how lifecycle, creative, and landing page efforts tie into the broader growth strategy.

You'll collaborate with internal specialists (designers, editors, copywriters, email/SMS experts), but you'll personally own paid media and act as the primary driver of client performance.

Core Responsibilities

Strategic Ownership

  • Build and lead growth strategies across paid media, retention, and CRO
    • Run client calls, deliver reporting, and translate data into clear decisions
      • Identify growth opportunities, performance risks, and channel expansion paths

Media Buying (Hands-On)

  • Own campaign planning, execution, optimization, and scaling across Meta, Google, TikTok, and other platforms
    • Manage significant ad budgets with a performance-first mindset
      • Constantly test creative, targeting, and offers to drive improvements in CAC, MER, and LTV

Retention & Lifecycle Oversight

  • Lead retention strategy across email and SMS
    • Work closely with Klaviyo specialists and copywriters to execute high-performing flows and campaigns
      • Tie lifecycle strategy into paid acquisition goals and funnel progression

Team Coordination

  • Oversee a cross-functional team including designers, video editors, copywriters, and platform specialists
    • Set priorities, provide creative direction, and ensure execution is aligned with strategy
      • Maintain accountability and communication across all stakeholders

Financial & Performance Insight

  • Understand client business models, cash flow, and key unit economics
    • Analyze P&Ls, contribution margins, and funnel-level KPIs to guide spend decisions

    • Advise clients on budgeting, product offers, and promotional strategies
    Who You Are
    • 5+ years of media buying experience (Meta required, Google and TikTok required)
      • Experience overseeing or executing email/SMS strategy (ideally with Klaviyo)
        • Hands-on knowledge of how to grow and operate a Shopify store
          • Strong grasp of finance and economics: you understand P&Ls, cash flow, and how growth impacts the bottom line
            • Proven client-facing experience — you've worked directly with founders, CMOs, or Heads of Growth
              • Comfortable managing cross-functional teams and leading through influence
                • Operate like an owner: proactive, sharp, decisive, and accountable


  • Canada JAM CRM Full time

    About Our OpportunityWe're seeking a Group Account Director to join our team at JAM CRM. As a leading CRM agency, we provide innovative solutions for our clients.Key Responsibilities:Drive account performance and successManage senior-level client relationshipsDevelop and implement CRM strategiesLead account teams and collaborate internallyAnticipate and...


  • Canada JAM CRM Full time

    About UsJAM CRM is a leading CRM agency dedicated to creating innovative marketing solutions. As a Group Account Director, you will play a key role in shaping our clients' strategies and driving business growth.ResponsibilitiesDevelop and execute comprehensive CRM strategies for clientsBuild and maintain strong relationships with senior-level clientsLead...


  • Canada Hale. Full time

    Job Title: Director, Account Strategy.Location: Remote / Hybrid. Alberta or British Columbia Preferred.Company: Hale Digital Inc.We are Hale. We created Hale to be better.We work with DTC businesses that are ready for change.We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions,...


  • Canada Hale. Full time

    Job Title: Director, Account Strategy. Location: Remote / Hybrid. Alberta or British Columbia Preferred. Company: Hale Digital Inc. We are Hale.  We created Hale to be better. We work with DTC businesses that are ready for change. We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new...


  • canada | ca Hale. Full time

    Job Title: Director, Account Strategy.Location: Remote / Hybrid. Alberta or British Columbia Preferred.Company: Hale Digital Inc.We are Hale. We created Hale to be better.We work with DTC businesses that are ready for change.We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions,...


  • Canada JAM CRM Full time

    About Our AgencyJAM CRM is a cutting-edge CRM agency in Liberty Village. As a Group Account Director, you'll oversee client accounts and drive business growth.Key Areas of Responsibility:Account performance and successClient relationship managementCRM strategy developmentTeam leadership and collaborationConcerns anticipation and resolutionNew business...


  • Canada OEC Full time

    OEC is hiring a Design Strategy Director to lead our design team and drive user-centered solutions that align with business objectives. As a key member of our leadership team, you will be responsible for setting the vision and structure of the design discipline within the company.The ideal candidate will have at least 6 years of experience working in product...


  • Canada Info-Tech Research Group Full time

    The Customer Experience Strategy Director will lead our efforts in developing and executing a comprehensive customer advocacy strategy that increases customer engagement and reinforces brand loyalty.About the PositionThis critical leadership role requires a strategic, results-oriented professional to design, execute, and scale our customer advocacy...


  • Canada Riva International, Inc. Full time

    Job OverviewWe're looking for a highly skilled Director of Go-To-Market Strategy to drive the success of our product marketing efforts at Riva International, Inc.As a key member of our marketing leadership team, you'll lead the development of our go-to-market strategy, working closely with stakeholders across the organization.About the Role:You will be...


  • Canada MUSTH Full time

    About the RoleWe are seeking a seasoned marketing leader who can drive growth through end-to-end marketing strategies. The successful candidate will manage and mentor a diverse marketing team, actively participating in campaign execution from designing landing pages to managing media buys.Key Responsibilities:Develop and implement comprehensive marketing...


  • Canada Jobber Full time

    Jobber is at the forefront of transforming the way service is delivered, and we're looking for a skilled Fintech Strategy Director to join our team.This role involves defining and executing the vision for all financial products at Jobber, driving revenue growth through systematic scaling of adoption, usage, transaction volume, retention, and ultimately...


  • Canada Dietzel International Full time

    We are seeking a skilled Director of Casino Marketing Strategy to join our team at Dietzel International. As a hospitality recruitment agency, we specialize in matching top talent with exciting opportunities in the hospitality industry.In this role, you will be responsible for overseeing the integration of traditional and digital advertising, direct mail,...


  • Canada Royal Bank of Canada Full time

    **Job Summary** **What is the opportunity?** The Associate Director of Client Service leads the client engagement in all day-to-day service aspects, in collaboration with the Line Operations Leads and Client Partners Leads & Managers, for Clients at RBC Investor Services (IS). The role oversees and manages the defined RBC operating model and SLA /...


  • Canada Intellibus Full time

    Job DescriptionWe are seeking a Senior Director of Technology Strategy to lead our Platform Engineering function. As a key member of our executive team, you will be responsible for driving our technology strategy and ensuring the alignment of our tech capabilities with business goals.In this role, you will oversee application SRE (Site Reliability...


  • Canada Home Depot of Canada Full time

    With a career at The Home Depot, you can be yourself and also be part of something bigger.Reporting to the Senior Manager of Strategy, the Senior Analyst will be a highly valued member of the Strategy team, working closely with cross-functional leaders and the executive leadership team on various strategic and operational initiatives. This role will support...

  • Business Strategy

    4 weeks ago


    Canada iStrat Solutions Full time

    **BUSINESS STRATEGY & OPERATIONS MANAGER **Experience in similar role in Consulting, Software, Cloud, e-Commerce or other client-facing Service sector REQUIRED** iStrat Solutions Inc. help clients solve their most complex business and technical issues. As the Business Strategy & Operations Manager, you will contribute to the managed services operations of...


  • revenue, canada, ca | ca Aparium Full time

    Position: Area Director of Revenue Strategy Location: Seattle, WA Job Id: 111 # of Openings: 0 AREA DIRECTOR OF REVENUE STRATEGY Reports to: General Manager, position is exempt WE BELIEVE IN THE POWER OF PLACE, PEOPLE, AND CHARACTER Join our team, where we deliver the highest quality hospitality through a community-driven, collaborative, and intuitive...


  • Grande Prairie, Division No. , Canada Leaders International Full time

    The City of Grande Prairie seeks a highly experienced leader to fill the role of Chief Strategy Director. This position plays a pivotal part in shaping the city's external brand and elevating its reputation among residents, investors, and governments.Job DescriptionLead the Strategy, Legislative, Communications, Marketing, Economic Development, and...


  • Canada Hale. Full time

    We're looking for a Director of Client Experience to join our team. As a key member of our leadership team, you will be responsible for leading the strategic direction and management of our DTC clients.The successful candidate will have a proven track record of driving growth and delivering results in a fast-paced environment. They will have excellent...


  • Canada National Bank Full time

    **Job Overview**We are seeking an experienced professional to lead our Identity and Access Management (IAM) services within the National Bank's Cybersecurity team.About Us: Our organization is a leading financial institution that values innovation, agility, and collaboration. With over 2,300 expert professionals working together, we strive to stay ahead of...