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Trade Marketing Specialist

2 months ago

Vancouver, Canada Microserve Full time

Trade Marketing Specialist – 8 Month Contract (With possible extensions)

Location: Vancouver, BC, Hybrid Work Model

Staffing Placement Opportunity


BACKGROUND:

Our client is seeking a Trade Marketing Specialist to support and focus on facilitating the end-to-end development and execution of creative assets for programs, initiatives and offers within strategic partners within the organization by collaboration with Enterprise Marketing. This role focus will be on informing and executing on retail trade marketing strategies.


The Successful Candidate Will Provide the Following Services:

  • In lock step with Key Account team, drive the implementation of the organizations trade marketing strategy in collaboration with all Marketing, Product, Field Sales, and Operational Teams.
  • Accountable the end-to-end development of promotional creative assets, operational logistical plans, and in trade activation for Key Account initiatives. Become liaison between creative resources (internally &externally), Operations, Channel and Key Account team.
  • Coordinate the execution of the retail strategy in collaboration with Op and field sales teams.
  • Collect, manage, and maintain Key Account partner promotional capabilities such as partner promotional calendars, creative assets, creative spec sheets etc. Disseminate key info to internal stakeholders.
  • Identify opportunities to improve process within Ops to ensure smooth planning and execution of all retail promotions.
  • Provide key insights and recommendations to the Manager, Trade Marketing regarding opportunities to evolve tactics, improve results, or generate incremental revenues.
  • Proactively stay on top of retail industry trends. Share best practices and insights across the business.
  • Perform other tasks as reasonably required by the Project Manager.


QUALIFICATIONS

The successful Candidate should demonstrate the following qualifications and experience:

• A university degree or diploma in a related discipline such as business or marketing.

• 3+ years recent, related experience in consumer trade marketing/customer marketing.

• Experience in marketing, advertising, and branding, with a strong emphasis in the area of retail marketing.

• CPG experience is a bonus.

• An equivalent combination of education and/or experience may be considered.