![TallGrass](https://media.trabajo.org/img/noimg.jpg)
Trade Marketing Manager
3 days ago
- Provide management and oversight on key trade marketing programs to deliver growth for TallGrass and our retail partners, meeting deadlines, staying on budget and achieving defined KPIs
- Co-op advertising, trade marketing campaigns and discounting
- In-store demo program
- Industry trade shows including but not limited to CHFA NOW
- Retail training program budgeting
- Ensure brand promotional plans as defined by brand managers are properly implemented with our retailer customers
- Provide sales team with trade marketing tools to support implementation of channel-specific and/or retailer specific marketing strategies
- Conceptualize and execute impactful in-store campaigns in collaboration with brand and sales teams
- Develop understanding of TallGrass marketing budgets to both manage assigned budgets and provide guidance and insight to sales team for budgets they utilize on a day-to-day basis
- Ensure production timelines for Trade Marketing sell sheets, displays, POS, coupons and other as materials as needed are met
- Act as the key liaison with TallGrass sales leadership team to ensure trade marketing programs are meeting the needs of sales team and our retail partners
- Present key trade marketing initiatives and results to TallGrass sales team
- Lead the monthly Trade Marketing Meeting with sales and company leadership
- Develop interdepartmental understanding and relationships to better understand impacts of trade marketing programs on other TallGrass teams
- Utilize a data driven approach to decision making and planning for future program changes
- Keep abreast of industry best practices and look for ways to implement within the TallGrass trade programs
- Visit local points of sale to ensure that brands are visible and guidelines are respected
- Coach a team of specialists and coordinators responsible for the day-to-day implementation of trade marketing programs and events, developing their skillsets and growth within TallGrass
- Oversee Trade Marketing Coordinator’s planning & implementation of industry and consumer trade shows
- Take brand supplied content and work with Trade Marketing Production Specialist to ensure actionable briefs are produced to create new product sell sheets, promotional campaigns, and POS material
- Provide feedback and direction on creative projects ensuring finished projects are effective and meet guidelines as defined by TallGrass brand partners
- Maintain an awareness of current packaging projects and ensure Trade Marketing Production Specialist has tools and support as needed
- Lead the team to achieve defined company and departmental goals
- Leadership – You are adept at leading a team and influencing and coordinating with different stakeholders
- It’s all in the details – You are exceptionally organized & detail oriented
- Resourceful – You are a determined problem solver, can dig into issues and suggest solutions
- Multi-tasker – You are able to thrive in a dynamic work environment with a multitude of projects on the go at once
- Experienced – You have prior experience in trade marketing management and/or a degree in Marketing, Business Administration, or a related field
- Dependability – You can manage deadlines on a consistent basis.
- Skilled – You have demonstrated proficiency in Excel, Word, Outlook, bonus points for SAP Business One
- Communication – You clearly and effectively communicate, both written and verbally, internally and externally
- Purpose - You are values aligned with TallGrass and our customers
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