Paid Ad Specialist

Found in: Appcast CA A2 P - 2 weeks ago


Mississauga, Canada Pixel8.CA Full time

Company Description
Pixel8.CA is a leading business solution provider located in Mississauga, ON. Our goal is to help brands succeed by offering comprehensive marketing services. We are committed to becoming their trusted marketing department, managing all aspects of your marketing strategy, including web design, digital marketing, mailers, social media, PPC, and content creation.

Role Description
We are looking for a full-time Paid Ad Specialist to join our team. As a Paid Ad Specialist, you will manage and optimize paid advertising campaigns across various platforms. Your day-to-day tasks will include conducting keyword research, creating ad copy, monitoring campaign performance, analyzing data to make data-driven decisions, and working on social media campaigns and postings.

Qualifications
Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
Experience in conducting keyword research and optimizing ad campaigns
Strong analytical skills and ability to analyze campaign performance data
Excellent written and verbal communication skills
Ability to work independently and remotely
Familiarity with web analytics tools (e.g., Google Analytics)
Experience with A/B testing and conversion rate optimization
Knowledge of SEO and content marketing
Certifications in relevant advertising platforms are a plus
Create and oversee Social Media Campaigns on platforms such as Instagram, Facebook, YouTube and LinkedIn
Implement integrated marketing communications across multiple channels.

Requirements:
Understanding of inbound marketing, landing pages, and conversion tracking.
Experience executing and managing Search Engine Marketing (SEM) -
Experience- Pay-per-click (PPC) campaigns.
Proficiency in tools such as Google Data Studio, Google Trends, Google Analytics, Google Ads, Facebook Business Manager, Google Keyword Planner, GMT
Google Ad Experience
Google Analytics Experience
Strong understanding of digital ads best practices, industry standards



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