Head of Demand Generation

3 weeks ago

Canada Weever Full time

Head of Demand Generation


Job description

About Weever


Weever is a growing software company based in Hamilton, Ontario Canada. We offer a cloud-based software solution that large enterprises use to unlock their team's potential and productivity. Our Connected Worker platform allows manufacturers to capture data, manage workflows and action items, all while gaining insights on their team's productivity. We replace clipboards and filing cabinets with tablets and databases and provide alerts, analysis, and other features that make data useful.


Our customers include:

  • Diageo
  • Mars Wrigley
  • HelloFresh
  • Unilever


About the Head of Demand Generation Role:


We are looking for an outstanding marketer to help connect manufacturers with Weever's solutions. As Head of Demand Generation, you'll be at the forefront of expanding our presence worldwide. The primary focus of the role will be on achieving rapid customer acquisition growth through paid and unpaid channels. You will report directly to the CEO, working together to shape marketing strategy and drive growth.


This is a Full-time, remote position.



You will:

  • Own our end-to-end performance marketing strategy including execution and optimization. Stay on top of the newest trends, releases and algorithm changes to generate the most pipeline from our paid channel budget.
  • Unlock new avenues and channels for scalable growth by developing and executing on an extensive test-and-learn roadmap. Measure, analyze, learn and iterate on channels, tactics, creative, landing pages strategies and more.
  • Craft full funnel digital marketing strategies, work with our internal and external marketing team to integrate paid channels into our overall marketing mix, creating a multi-touch journey that engages the right target audience and ultimately converts to pipeline and revenue.
  • Craft personalized and targeted messaging that captures and engages our audience, working closely with our Sales and Product teams.
  • Own and optimize the paid channel budget for business objectives by crafting scalable strategies that optimize for SQLs, and leading indicators like CPL and CPC and lagging indicators like revenue and payback.
  • Own the technical marketing implementation, platform setup, tools and operational systems required to automate and scale our digital strategies.


Requirements


You'll be great in this role if:


  • You've got the experience. To be successful in this role, we're looking for 5+ years of B2B demand generation for enterprise SaaS companies, ideally with a bachelor's degree (though that's not required). You have previously been accountable to a pipeline target.


  • You have a strong understanding of enterprise SaaS sales motions and how marketing partners with sales to develop pipeline and exceed revenue targets. The marketing funnel is your best friend. You've planned, led and executed strategies from demand creation through to demand capture that exceed pipeline targets.


  • You're a player-coach. You are comfortable with hands-on execution of marketing campaigns, and you have experience managing contractors, agencies or an internal team. You have strong interpersonal and communication skills.


  • You're motivated by testing and learning. You don't have all the answers, but you do know how to find them. You're closely aligned with a "test and find out" mindset and understand how to get the insight out of your results.


  • You're curious to understand the ‘why'. You want to know the ‘why' behind every answer. You're a curious thinker who can combine quantitative thinking with great creativity. Finding unique and novel ways to work through obstacles is fun for you.


  • You want to conquer this role and then create a new larger role. We are rapidly expanding our team, and you will have the opportunity to grow with us.


Weever won't be a fit if:

  • You're a hands-off leader, looking to build out a large team and handle only strategy
  • You don't like solving problems independently
  • You're looking to own only a smaller/focused portion of demand generation
  • You prefer a highly structured work environment
  • You are not super detail oriented
  • You are not comfortable working collaboratively and cross-functionally
  • You are not comfortable with ambiguity, iteration or a fast-moving environment
  • You are uncomfortable with receiving and giving direct feedback
  • You are uncomfortable with change
  • You aren't resilient
  • You have an ego


Benefits of Working at Weever


· We prioritize our teams first. A great team is given the autonomy and support to execute the plan and do their best work. We trust our teams.

To support you we offer:

· A remote-friendly culture: communication is key, and we have several team members that are working remotely with us full and part time.

· Ownership: We're small and focused and will need you to help us find the answers.

· Stock Options: We're a fast-growing start-up; we offer stock options to all team members

· Insurance: For our Canadian employees we have a good benefits package offering dental, drugs, and other kinds of coverage.

· RRSP Company Match: We offer a group RRSP with company match benefits to maximize your retirement savings.

· Vacations: Our team members must take them.

· Interesting Problems: Not all the problems we encounter have frameworks or well-defined solutions.




Application Process


Of course, we're trying our best to be as inclusive as we can be and we prefer candidates from all members of the community, including those from under-represented groups. We are a diverse group, and we believe it gives us strength. If you have any requests or questions about our hiring practices we'd appreciate to hear from you. We are happy to do anything we can to accommodate the situations of our applicants. Please let us know if you have any special requirements to accommodate you in your application or employment with us.


How to Apply


Send an email to jobs@weeverapps.com with your resume and a cover letter. In your cover letter, please mention the job for which you are applying and where you found this posting or who referred you to us so we can thank them.


We can only accept applications from Canada for this position at this time.



Industry

· Software Development



Employment Type

Full-time, Remote

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