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Public Relations Specialist

2 months ago

Canada AdButler Full time

AdButler is seeking a dynamic and results-driven Public Relations Specialist to join our team. This role is crucial in building and maintaining a positive public image for our company, enhancing our brand presence, and driving our communications strategy across various platforms. The ideal candidate will have a strong background in PR, media relations and content creation, with a passion for the ad-tech industry.

Key Responsibilities:

  • Media Relations: Develop and maintain relationships with key media outlets, journalists, and influencers in the ad-tech and retail industries. Secure press coverage and manage media inquiries.
  • Content Creation: Craft compelling press releases, media pitches and other PR-related content that aligns with our brand voice and business goals.
  • Strategic Planning: Design and execute PR campaigns that enhance AdButler's reputation, increase brand visibility, and support our overall marketing strategy.
  • Crisis Management: Lead crisis communication efforts by preparing and executing response strategies to manage any potential risks to the company’s reputation.
  • Event Coordination: Promote AdButler’s presence at industry events, conferences, and trade shows.
  • Social Media Management: Oversee and execute social media strategies to amplify PR campaigns and engage with our audience online.
  • Reporting & Analytics: Monitor PR campaign performance, analyze media coverage, and provide insights and recommendations for future initiatives.
  • Collaboration: Work closely with the product, content, and sales teams to ensure cohesive messaging and alignment of PR efforts with business objectives.

Qualifications:

  • Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
  • 3+ years of experience in public relations, preferably within the ad-tech or tech industry.
  • Proven track record of securing media coverage and managing PR campaigns.
  • Excellent writing, editing, and communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience with crisis communication and reputation management is a plus.
  • Creative thinker with a passion for storytelling and brand building.