Public Relations Director

1 month ago

Canada Polène Paris Full time
Job Title: Public Relations Manager F/H

As the Head of Public Relations for the US and Canada, you will be based in our NYC offices. You will be responsible for developing and executing comprehensive PR strategies that enhance the brand's image, visibility, and market presence in these key regions.

Key Responsibilities:
  • Develop and implement PR strategies to increase brand awareness and market share in the US and Canada.
  • Align PR strategies with overall brand goals and marketing initiatives.
  • Work closely with cross-functional partners to maximize PR & Influencer strategy and connectivity.
  • Innovate and advocate for new ways to expand our VIP & Influencer marketing initiatives by staying current on industry trends, up-and-coming celebrities, influencers, etc.
  • Secure high-quality media coverage in top-tier fashion, lifestyle, and business publications.
  • Lead, mentor, and manage the PR team to ensure high performance and professional growth.
  • Coordinate with the global PR team in Paris to maintain consistent messaging and strategy.
  • Monitor, analyze, and report on PR performance metrics.
  • Provide insights and recommendations to improve PR strategies and outcomes.
  • Budget Management:
    • Manage the PR budget for the US and Canada, ensuring cost-effective use of resources.
Requirements:
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Minimum of 7-10 years of experience in public relations, within the fashion industry.
  • Proven track record of successful PR campaigns and media relations.
  • Strong network of media contacts in the US and Canada.
  • Excellent written and verbal communication skills.
  • Strong leadership and team management abilities (management of 3 PR professionals).
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills.
  • Proficiency in PR analytics tools and software.

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