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Legal Blog Director

2 months ago

Canada Umbrella Legal Marketing Full time

ℹ️ – ABOUT UMBRELLA LEGAL MARKETING

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Umbrella Legal Marketing is a leading provider of comprehensive legal marketing services. We specialize in helping law firms attract and retain clients through effective marketing strategies.


📌 – POSITION SUMMARY

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As the Legal Blog Director, you will be instrumental in driving our clients’ online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients’ blog strategies, from content creation and SEO optimization to social media engagement and thought leadership. Leading a team of talented writers and ensuring content excellence, you will play a pivotal role in positioning our clients as industry thought leaders.


🚩 – RESPONSIBILITIES

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  • Content Strategy Development – develop and implement comprehensive blog strategies aligned with our clients' business objectives, target audience, and evolving SEO best practices.


  • Content Creation and Management – oversee the creation and management of high-quality legal blog content, including topic ideation, writing, editing, and optimization.


  • Content Calendar Management – develop and manage content calendars to ensure consistent and timely blog publication.


  • Freelance Writer Management – oversee and manage a team of freelance legal writers, assigning projects and providing guidance.


  • Content Quality Assurance – conduct plagiarism checks, AI content detection, and topic relevance assessments to ensure high-quality content; review and edit blogs for accuracy, clarity, and consistency with brand guidelines.


  • Social Media Engagement – collaborate with the Director of Communications to develop and execute social media strategies that amplify blog content reach and engagement.


  • Client Training – conduct blog training sessions for clients to empower them to leverage blog content effectively.


  • Maintain Industry Expertise – monitor legislative changes, significant cases, legal news, blogging best practices, and content marketing industry trends to ensure our internal protocols are aligned with the latest developments.


✅ – REQUIREMENTS

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  • Bachelor of Laws (LL.B.), Juris Doctor (J.D.), or equivalent law degree from a recognized Canadian law school
  • Excellent writing and editing skills
  • Ability to simplify complex legal concepts clearly and concisely
  • Superior time management and organizational skills
  • Ability to multi-task while maintaining high levels of quality and accuracy
  • Effective problem-solver with the ability to work without close supervision
  • Ability to work independently and as part of a team


☑️ – PREFERRED REQUIREMENTS

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  • Knowledge of SEO best practices and content marketing trends
  • Experience using CMS and social media platforms
  • Ability to adapt and thrive in a rapidly shifting digital landscape


⭐ – BENEFITS of WORKING at UMBRELLA LEGAL MARKETING

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  • Fully Remote Work Environment – enjoy the flexibility and convenience of working from anywhere.
  • Supportive and Collaborative Team – benefit from a positive and supportive work culture.
  • Opportunities for Professional Growth – advance your career with ongoing training and development programs.
  • Flexible Work Hours – achieve a healthy work-life balance with flexible scheduling options.
  • Family-Friendly Policies – prioritize your personal and family commitments.


Please apply using LinkedIn Easy Apply. Please note that only applicants selected for consideration will be contacted.