Category Manager
4 weeks ago
About Us
Founded in 2020, FIKA Cannabis is a lifestyle brand redefining cannabis retail, including flagship locations in Toronto’s Union Station and Distillery District. Now with over 130+ locations across Canada, The FIKA Company is the home of 7 Canadian retail banners, including FIKA Cannabis, Fire & Flower, Friendly Stranger, Pop’s Cannabis, Ganjika House, Flower Haze and Prairie Records. Providing exceptional service in a variety of welcoming and intuitive store environments, The FIKA Company retail family is the destination for every type of cannabis consumer.
Title
Category Manager – Fire & Flower and Friendly Stranger
Reports To
Director, Merchandising
Job Overview
The Category Manager carries out the organization’s Merchandising strategy for our retail cannabis shops. This role is responsible for ensuring the best product, price & placement in the retail cannabis space, including promotional planning, forecasting, assortment planning, competitive analysis and delivering to KPI targets.
Additionally, this position will be a part of a best-in-class Merchandising team known for pioneering the retail cannabis space in Canada and contribute to other merchandising-related tasks as needed.
Competencies and Requirements
- Proven success working collaboratively with others, both internally and externally
- Proven success in exceeding KPI targets in retail category management
- Strong analytical, process & organizational skills
- Demonstrated ability to think strategically and tactically
- An eye for upcoming consumer trends and a proven ability to meet those trends.
- Effective negotiation skills
- Demonstrated ability to innovate & operate with varying levels of uncertainty
- Passionate & enthusiastic about retail
- Knowledge of cannabis & accessory products is an asset
Essential Duties and Responsibilities
- Deliver to Sales & Net margin targets by category and province
- Drive and deliver Market Share targets
- Manage vendor relationships
- Negotiate and deliver compelling and relevant national / provincial promotions during key times to drive sales and GP
- Negotiate regular promotions through vendor partnerships as well as margin-accretive allowances that adhere to the company’s strategic priorities
- Promotional Planning, including Spark loyalty and other measures to drive traffic, customer engagement and loyalty
- Assortment planning for cannabis including purchasing & pricing decisions
- Set assortment and pricing strategy by province, banner and category including sales by category
- Determine appropriate sku count by category / sub-category and store type (MSC)
- Identify and leverage market and consumer trends
- Ensure relevant and compelling assortments to service our customers
- Suggest and influence inventory targets by category, province and shop
- Incorporate shop feedback and communicate with Operations
- Communicate regularly to relevant cross-functional departments
- Open to Buy Targets, forecasting and forecast accuracy
- Shop Transfers
- Product Lifecycle Management - Markdowns / Aged Inventory
- Competitive analysis
Education, Training and Experience
- University degree & at least 1-3 years of relevant experience in retail category management
- Strong Microsoft Excel Skills
- Proven success in retail category management & exceeding KPI targets
- Provincial Cannabis Certification
The FIKA Company respects the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.
*Thank you for your interest and application, only those selected for next steps will be contacted. *
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