Content Creator
1 week ago
Our client is looking for a skilled Content Creator to join their team
Key Responsibilities:
- Develop content that is curated and compelling, telling a deep story about the brand to aid brand affinity and retention, using Canva and Adobe CS and Adobe Premiere
- Create engaging reels, develop eye-catching content that align with brand voice and marketing goals across various platforms, including Instagram, Facebook, TikTok, and Pinterest.
- Shoot and edit short-form video content, ensuring high-quality production while adhering to brand guidelines.
- Post regularly and consistently, ensuring that content aligns with ongoing campaigns, product launches, and seasonal trends.
- Analyze performance and metrics using analytics tools to measure success and optimize strategies with the help of the Social Media Manager
- Collaborate with cross-functional teams and the creative studio in-person and closely, to ensure cohesive messaging and brand consistency.
- Art Direct photoshoots or video shoots along with the studio team.
- Work collaboratively with the creative studio and social team.
- Stay up-to-date with industry trends, best practices, and emerging platforms to keep our strategy fresh and innovative.
Qualifications:
- Proven experience in content creation
- Excellent understanding of Instagram’s algorithm and features, including Reels, Stories, and IGTV.
- Strong video editing skills using tools such as Adobe Premiere Pro, Final Cut Pro, or mobile editing apps like InShot, CapCut, etc.
- Proven experience in creating Instagram Reels or similar short-form video content for brands or personal projects.
- Strong understanding of social media platforms, trends, and content creation tools
- Excellent storytelling and creative writing skills.
- Ability to think strategically and execute creatively.
- Ability to work independently and manage multiple projects at once.
- Knowledge of photography and graphic design to enhance video content.
- Passion for creating aesthetically pleasing and engagement-boosting reels and videos
- Stay updated with the latest trends, challenges, and popular audio on Instagram to create timely and relevant content.
Non Negotiables for the Role:
- 3-4+ year’s in a previous creative content creator role with a portfolio to share
- Previous experience playing in spaces like Facebook, Pinterest, Tiktok
- Strong storytelling
- Strong conceptualizer
- Knowledge of photography and basic graphic design to enhance video content.
- Strong content creator with a focus on videos and reels (if you have long-form video experience, that’s great too)
- The ideal candidate should be confident shooting content and filming on a camera + phone for reels
- Adobe Creative Suite + Canva
- Must keep on top of social trends as the social landscape changes very quickly
- Strong understanding of audience and ability to showcase this through compelling content creation and storytelling
- Ability to work in a collaborative, creative, team setting at their Downtown Toronto Studio (3-4x per week in office)
- Passionate about social media and content creation
- Wants to try new things / push boundaries
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