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Sr. Product Marketing Manager
3 months ago
Location: Remote [Canada]
Job Type: Full-Time
About Us:
Swept is software as a service built for Janitorial Operators. We are on a mission to be in the pocket of every Janitorial owner. Swept connects users in one platform for timekeeping, scheduling, messaging, inspections and inventory management. We believe the most successful janitorial operators are those with connected teams and systems for accountability, compliance and insights. They know how to separate the signals from the noise to find the fastest path to growth and profitability.
Our customers need software that is easy to use, simple to set up with a clear path to value. We’ve led the way in bringing the Janitorial industry online with our Web and mobile apps. Our customers demand simplicity of use without trading off capabilities. To continue to deliver the most value to our customers, we need a strong partnership between Product and Product Marketing and our Customers.
Role Summary:
As a Senior Product Marketing Manager, you will play a critical role in shaping our product's market positioning and driving its onboarding, adoption and retention. You will use your deep understanding of product-led growth strategies to attract SMB janitorial companies to enhance user engagement from first touch to adoption, ultimately contributing to our product's success in a competitive marketplace.
Key Responsibilities:
- Deep knowledge of the Swept product, our market and customers.
- Leading the product market strategy for a product led growth motion.
- Develop and refine product positioning and messaging that resonates with our target audience and differentiates our product in the market.
- Lead go-to-market strategy and launches for new features and products, ensuring alignment across all communication channels and stakeholder groups.
- Design, implement and optimize in-app onboarding experience for each of our user communities.
- Key stakeholder and user of Pendo for data driven decisions on adoption and retention.
- Analyze market trends, competitive intelligence and user feedback to continuously improve our product offerings.
- Create compelling content such as case studies, product videos, website copy, and blog posts that articulate the benefits of our products.
Qualifications:
- Experience trumps everything. You’ve done this before and you understand product led growth and how to execute on this strategy.
- Success working remotely. Working across stakeholder groups and being a key team contributor on remote platforms is essential.
- 3+ years of experience in product marketing, preferably in a tech or related industry.
- Experienced people manager.
- Proven experience with product-led growth strategies and understanding of the SaaS ecosystem.
- Strong analytical skills and the ability to translate insights into actionable growth initiatives.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced and dynamic environment.
Why Join Us:
- Be a part of a passionate team that is transforming the Janitorial industry.
- Enjoy a competitive salary and a comprehensive benefits package.
- Embrace remote work flexibility and a culture that values diversity and inclusion.
