Creative Strategist

4 weeks ago


Canada inBeat Agency Full time

🏢 About the company

We are a data-driven, creative agency focused on performance marketing. Our team specializes in crafting impactful campaigns that deliver results. Working with a global team of talent, we serve renowned clients like YouTube, Google, and NewBalance.


🎩 About the position

The Creative Strategist will be in charge of research, orienting the in-house production, the UGC creator production, design & post production team, performance analysis & optimization.


💼 This role is for you if you have:

  • An analytical mindset
  • High degree of creativity
  • A robust understanding of paid media & paid media platforms
  • An excellent understanding of organic media
  • Team management skills


🔑 Responsibilities

  • Learn & conduct extensive research on clients
  • Develop and execute creative strategies across paid media platforms that align with direct response and performance goals.
  • Analyze and leverage data to inform creative decisions, ensuring campaigns are optimized for performance and ROI.
  • Work closely with both creative and data teams to produce content that is not only visually compelling but also drives measurable actions.
  • Conduct continuous A/B testing and adapt strategies based on real-time feedback and analytics to improve campaign effectiveness.
  • Stay updated with digital marketing trends (Organic & Paid) and incorporate innovative approaches to enhance campaign performance.


🌟 Qualifications

  • Strong background in digital marketing, with a specific focus on performance creative strategies.
  • Proficient in analyzing digital advertising metrics and understanding their implications on campaign performance.
  • Experience with paid media platforms
  • Creative thinker with the ability to generate ideas that resonate with diverse audiences while meeting performance objectives.
  • Exceptional written & spoken communication skills
  • Comfortable working in a fast-paced, fully remote environment.


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