Content and Marketing Copywriter

1 month ago

Toronto, Canada Randstad Canada Full time
As a content and marketing copywriter, you'll be responsible for creating a wide range of compelling content, from emails and digital marketing campaigns to blog posts, eBooks, and more. You'll play a strategic role in the marketing team, collaborating with growth, product, brand, and partnership experts. Beyond just producing high-quality work, you'll have a direct impact on shaping our client's content strategy, ensuring your voice contributes to key initiatives.

While our client operates as a remote-first company, they gather in person several times a year for essential events, including annual planning sessions, company retreats, and team social activities.

Advantages
- You'll write a variety of content for various assets and campaigns.
- You will have autonomy for creation of content.
- Work with a great team who works hard, but also has a lot of fun.
- Potential to take part, and work on our client's Brand Refresh.
- 100% remote from within Canada, work from the comfort of your home office.
- There's a possibility this could convert to full-time after the 12 month contract term.

Responsibilities
Reporting to the Senior Brand Manager, your duties will include:

- Managing and maintaining the client’s tone of voice across all customer touchpoints, ensuring consistency.
- Collaborating closely with the marketing leadership team to align copy with content objectives and the editorial calendar.
- Partnering with external agencies and cross-functional teams, such as Customer Success, Product, and Sales Enablement, to meet diverse copy needs.
- Producing engaging copy for various platforms, including blogs, emails, case studies, videos, eBooks, websites, social media, and print.
- Clearly and creatively communicating the client’s value propositions to different target personas, with a focus on driving engagement and results.
- Overseeing the client’s blog from start to finish, including writing, collaborating with designers for visuals, and posting the content.
- Optimizing content for SEO to boost organic traffic and improve search rankings.
- Managing a small portion of writing assigned to internal and external partners, ensuring high quality and strong working relationships.
- Leading selected strategic initiatives where content plays a critical role.

Qualifications
- 5+ years of experience in copywriting across multiple media channels.
- Ability to blend creative storytelling with professional, clear writing.
- Skilled at simplifying complex concepts for diverse audiences.
- Post-secondary degree in English, Journalism, Communications, or a related field.
- A strong portfolio showcasing exceptional writing skills.
- Experience in SaaS or healthcare writing is an advantage.
- High attention to detail and accuracy.
- Excellent time management and multitasking abilities, able to juggle multiple projects.
- Comfortable working both collaboratively across teams and independently.
- Eagerness to experiment, learn from results, and refine content based on performance insights.
- Basic understanding of user experience (UX) writing principles.
- Familiarity with marketing tools such as WordPress, Google Suite, Asana, Confluence, HubSpot, Slack, Figma, and Sprinklr.

Summary
If you are a strong copywriter with a mix of experience for print and digital content, and have written for the healthcare industry, we want to hear from you, please apply today

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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